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Introduction Multi-channel attribution is the practice of understanding how each customer interacts with your brand across all channels. In this post, we'll dive into why multi-channel attribution can be so challenging, why it's important to get started on building...

Introduction The marketing technology landscape is changing faster than ever before. Marketers are faced with the challenge of selecting solutions that are not only on-demand, but also fit their business and can scale as they grow. The list of things to consider when...

Introduction Marketing operations is an increasingly important function in the marketing world. It's also a growing field, with more jobs than ever before. If you're interested in learning about the different roles that make up this exciting career path—from managing...