About Us
My name is Jonathan Johnson, and I am a marketing operations and automation professional currently in my last semester of getting my masters in digital marketing and analytics.
I’ve been working in marketing for the past 4 years, but I have over 6+ years of working in some operational capacity.
Why Marketing Operations
Apidea’s content and resources are aimed at helping digital marketing professionals become more effective in their daily work through marketing operations best practices.
Marketing operations is a growth job area, but there is still a gap in the market for knowledge and expertise in this area.
I am here to address that gap by providing relevant information, tips, and advice on topics such as:
– The best practices for creating efficient content processes that reduce costs while improving quality.
– The best tools available for managing marketing operations effectively.
– How to use data analysis to inform your decision-making process and increase ROI.