Apidea
A Marketing Operations Blog
Apidiea | Ap·i·dae
A family of social bees having the glossa and basal joints of the labial palpi elongate and including the common honeybees.
Why name the blog after bees?
Bees are a great analogy for how marketing operations should function. Bees work together to build an amazing structure from nothing but their own natural resources—and they do it in a way that’s efficient, effective, and beautiful.
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What is the blog about?
Understanding
Marketing
Operations
This blog is about marketing operations—the processes that help you keep your marketing efforts running smoothly. Marketing operations is a broad field that covers a lot of different disciplines, that includes a combination of processes, technology, and analytics. What I hope to do here is to help people understand how all those pieces work together and how they can work better together
Content
Marketing Ops
Set of practices, duties, and skills that are required to support marketing’s four core functions— Marketing Technologies, Operational Optimization, and Process Management
Automation
Technologies designed to help businesses automate a variety of tasks, so they can focus on driving revenue and growing their business , while driving revenue and capturing data
Technology
A collection of tools that help businesses understand, manage, and measure the effectiveness of their marketing activities. This allows them to increase ROI, improve decision-making, and optimize performance across all channels
Marketing Industry
Marketing is a broad category that includes many different ideas, processes, and practices. Because marketing is such a dynamic changing landscape it helps to have a source to navigate those changes
Snippet from latest blog
Marketing operations is an increasingly important function in the marketing world. It’s also a growing field, with more jobs than ever before. If you’re interested in learning about the different roles that make up this exciting career path—from managing technologies to owning end-to-end processes.