Why your organization should be using a social media management software
Social media is a huge part of the modern world in both people’s personal and professional lives. According to Statista (2023), 4.89 billion people are on social media in 2023. That number will keep growing over time. Your brand is likely already on social media, but are you utilizing your platforms and available data to its fullest? Managing multiple social media accounts can be a lot to keep track of and time-consuming. How does an organization stay organized and stick to their social media strategy? One of the best ways to manage regular content, understand social media analytics, and engage with social media users is to use a social media management software.
Social media management can be a time-consuming process
Social media management can be a time-consuming process. The time involved in creating content, managing social media accounts, posting content, monitoring accounts, interacting with users and measuring success can all add up quickly. Especially if you are doing all of this manually within each social media platform. This is why you need a social media management software that takes care of these tasks for you so that your team can focus on other priorities.
Your social media, all in one accessible place
Social media management softwares integrate all social channels into the platform so that organizations can manage their accounts in one space. The software can schedule and publish posts on popular social media channels so that once marketers have content ready, they can add the content into the tool and schedule in advance. This allows for marketers to spend less time posting and more time on other important efforts.
Your customers are engaging on social media, make sure you are too! Social media is a great way to connect with your customers. You can answer their questions, help solve problems, provide customer service and build brand loyalty. Similarly to posting, this can be a daunting and time-consuming task if done manually in each platform. Many social media management tools allow marketers to do this in one place. For example, according to Hootsuite’s platform sales page, their tool has an “inbox is designed to help you monitor messages from different networks in a single view. Filter out those that require action, bulk dismiss the ones that don’t, and respond yourself or assign another team member to the task” (Hootsuite, n.d.). Engaging with your audience doesn’t have to be difficult. Set yourself up for success with a platform that allows your organization to aggregate inboxes and communication efforts for efficiency.
Analyze social media metrics with ease to help grow your business
Collecting, analyzing and interpreting data from social media platforms is important for your business to understand how your content aligns with your business goals and what your customers are saying about you online.
A thorough understanding of social media performance will help inform decisions about where to focus your marketing efforts and how much time and/or money should be spent on each platform. You’ll also be able to see if there are any opportunities for growth within existing channels or if it might be time for something new entirely.
Since social media channels can be integrated into social media management tools, the performance data from social postings is generally available within the tool. Some tools such as Hootsuite and Sprout Social, allow for organizations to create custom reporting based on their social media goals. Below is an example of a custom dashboard from Hootsuite’s platform. Analyzing results of social media actions is vital to the improvement of these efforts.
Test it out!
Social media management software is a helpful tool for any business looking to invest time and/or money in social channels. Social media tools allows organizations to keep up with all of the networks where their customers are spending time, engage with these customers, and analyze their efforts.
I hope that you have learned why your company should be using a social media management software and how it can help you achieve your organization’s marketing goals. . This blog mentions just some of the features that these platforms offer, check out different tools to see what other kind of features they may offer. If you are contemplating which social media management platform to integrate into your organization’s martech stack, check out which offer a free trial period!
See the videos below for some ideas on researching these tools.
References:
Dixon, S. (2023, January 24). Number of social media users worldwide from 2017 to 2027. Statista. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
Hootsuite. (n.d.). Don’t miss a single message or mention. Hootsuite. https://www.hootsuite.com/platform/engage
Hootsuite. (n.d.). See your results. Hootsuite. https://www.hootsuite.com/platform/analyze
The Social Shells. (2022, February 25). Best social media management tools 2022. Youtube. https://www.youtube.com/watch?v=DqvKy0-RJGg
Sales and Marketing Training by Impact. (2021, January 29). 4 best social media management tools for brands. Youtube. https://www.youtube.com/watch?v=sxOYUn2Wycs