Welcome to my blog!
Hello and welcome to my virtual marketing café! My name is Haley Randolph, and I’m a healthcare marketing director with a passion and drive to continue learning and
applying new digital marketing strategies. I graduated from Boise State University in 2015 with a double major in Marketing and Entrepreneurship. Currently, I am pursuing a Masters degree in Digital Marketing and Analytics which will help me refine my knowledge of various digital engagement platforms including:
- social media
- digital paid advertising
- SEO
- content creation/optimization
- digital marketing reporting tools, and more!
Digital marketing technology and business digital infrastructure is changing the way we connect with customers and within our own organizations. This has driven innovations in digital data collection and analysis, making it easier than ever to capture valuable insights that help you drive informed business and marketing decisions. At a time when social media and digital advertising influences brand perception as much as any other form of traditional advertising, having insight into your audience behavior is undeniably crucial for any business looking to evolve its online marketing campaign strategies. “While digital marketing tools will only help you execute a proper strategy (they won’t do the work for you), the right technology stack can really help you zoom past the competition” (Tolbert, 2022).
Throughout this blog series, we will explore different digital tools that can help drive data-driven decision making, marketing automation, and many more efficiencies for all different types of organizations. Some tools we will explore are social media tools, customer relationship management tools, reporting tools and much more.
If there is anything you’d like to see within the blog, please comment!
References
Tolbert, L. (2022, August 9). The 20 best digital marketing tools in 2022. Hubspot. https://blog.hubspot.com/marketing/digital-marketing-tools