Visual Identity: Mark

After doing initial research, I was able to create a digital copy to articulate what I think the identity of my space is. My Identity has a central focus around the word Revival. I wanted to find a way to start a new conversation about these old towers. It has become more important to me in recent years to hold on to every unique piece of history that makes Austin so iconic. It could become a way for Austinites to feel like the weird community it used to be. The next part of this process was to identify my audience. I had an especially hard time doing this. ultimately I decided on young adults who are interested in Austin history. With that, I created an ICON that was professional, and minimal enough to be broken apart and spread across different mediums. I used negative space to make up the icon to stylize it.

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