We’ve all been faced with the promotional ads on social media, promoting trendy products on sites with prices that seem too good to be true. It can be difficult avoiding that impulse purchase on a fast and cheap clothing store online.
But as consumers, we aren’t aware of how these stores are able to afford cheap production costs without cutting corners, like using unnatural fibers that take years to break down. Did you know that fast fashion brands produce 150 billion pieces of clothing a year? This amounts to a massive waste in clothing material each year in our landfills, and is responsible for being one of the worst forms of water pollution.
Here are our top 4 picks for clothing that will last you a lifetime, and will support the economical movement towards more sustainable brands.
- Reformation
Reformation is the perfect shop for those looking for stylish but timeless pieces that commit itself to safe and fair working conditions throughout its supply chain. What’s even cooler about their in-store shops have a touchscreen inside the dressing rooms where you can request additional sizes and styles- we love shops that are responsible and tech savvy.
2. Kotn
We didn’t forget menswear! Check out Kotn, a Canadian brand for its unique use of authentic Egyptian cotton, a naturally sourced material and sewn right out of Alexandria, Egypt. It prides itself on working with Egyptian families creating a fair work environment, and curates a variety of products from lounge wear to evening wear.
3. House of Sunny
House of Sunny is a unique brand that produces clothing lines in small amounts in order to combat the trend of fast fashion companies producing large quantities of clothing. This also allows them the time to source only the most sustainable materials, and frequent their oversea production sites to ensure fair and safe standards are enforced. Not only do they reuse leftover materials to create accessories, but they don’t use any leather, skin or silk.
4. WAMA Underwear
If you’re in the need for some new undergarments, WAMA Underwear creates all their underwear from hemp, which is a natural antibacterial material with anti-odor properties. Not only are they incredibly comfortable, they also avoid using unnecessary amounts of spandex, which is a plastic based cloth found in most underwear that can take up to 200 years to decompose. They also have a variety of both mens and women’s products, so you and your partner can match in style and comfort.
What other clothing brands have you tried that promote sustainability efforts? Let us know!