Social media rules everyday life, and it has the power to influence simple decisions, like booking your next vacation at the luxury hotel you stumbled upon on Instagram!
Ninety-three percent of luxury consumers use social media regularly, and 80 percent of all luxury sales are digitally influenced, with social media claiming the top touchpoint ranking for luxury shopping (Corzine, 2019).
Luxury Hotels need a social media marketing plan to create a perfect first impression, show off the exclusive destination, and drive direct bookings!
First, start by optimizing and updating your Instagram and Facebook for success; visitors will be more likely to view your page if its information is up to date (Taylor, 2021).
- Profile Picture
Here is your chance to make a first impression. Your luxury hotels profile picture is essential! Often, people need to put a face to a name and a logo on a brand. Use your logo as your profile picture to establish brand awareness for your luxury hotel. Using your logo makes it easy for new users to recognize you on all platforms.
2. Bio
Instagram and Facebook have become search tools where consumers go to find exactly what they are looking for. However, it isn’t easy to figure out what they want without an optimized bio.
When writing your bio, use descriptive keywords that define your property while leaving room for curiosity.
For luxury hotels to grow, they need to invest time and resources in social media marketing. It’s where their customers hang out, search for products and discuss real-life experiences. If your hotel does not have a social media presence, it’s also missing out on direct bookings, email signups, and more!
References
Corzine, M. (2019). Facebook may have a bigger link to luxury than you think. luxurysociety.com. Retrieved September 14, 2021, from https://www.luxurysociety.com/en/articles/2019/11/facebook-may-have-bigger-link-luxury-you-think.
Taylor, V. (2021, April 27). 14 best Hotel social media marketing tips to Increase Bookings. Wishpond. Retrieved September 14, 2021, from https://blog.wishpond.com/post/115675437969/hotel-social-media-marketing.
Team, eZ. E. (2020, November 12). 11 hotel Instagram ideas that are the keys to the Golden Chest. eZee Absolute. Retrieved September 14, 2021, from https://www.ezeeabsolute.com/blog/hotel-instagram-ideas/.