Picture Amsterdam in the 1630s, a city of canals, elegant townhouses, and a populace obsessed with only one thing: Tulips. One tulip could hold the value of a house; a modestly priced tulip could hold the value of today’s equivalent of thousands of dollars. 

Considering the enormous evolutionary leaps in business, the Dutch tulip mania of the 1630s may seem obsolete; however, the flower indicates the importance of storytelling and its evolution into marketing.

This blog will dive deep into understanding why digital marketing holds such power in the luxury hotel industry. The travel industry is among the largest in the world and is estimated to be worth $1.2 trillion, online booking being 63% of the yearly estimated worth (Deane, 2021).  It takes 0.05 seconds for users to form an opinion about your website that determines whether they’ll stay or leave (Laja et al., 2020). Considering these statistics, luxury hotels must craft a digital marketing plan to deliver a lasting first impression and continuously convert customers! If that doesn’t convince you, here are six statistics that you must know about online hotel bookings, according to Sratros Jet Charter Inc.

1. 1. An estimated 700 million people will make a booking online by 2023
   2. 83% of US adults want to book their trips online
   3. 72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words’ tonight’ and ‘today.’
   4. 82% of all travel bookings around the world took place without human interaction in 2018
   5. There are over 148 million travel bookings made annually.
   6. 70% of all customers do their research on a smartphone

I understand marketing for a hotel property can be seriously overwhelming. Most properties do not have a marketing manager, OR you’re often doing it ALL as a marketing department of ONE. I want to help YOU, the hotelier/marketer, and… all the other things, create meaningful content and convert website visitors into bookings! 

 

References

Deane, S. (2021, August 4). Over 60 online travel Booking Statistics (2021). Stratos Jet Charters, Inc. https://www.stratosjets.com/blog/online-travel-statistics/.

Laja, B. P., Peep Laja Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert globally. After setting up and running Speero (previously CXL Agency) for five years, Pavel, Laja, P., Shane, Phil, James, L., Yardney, M., Aditya, @waztech, S. W., Ledgard, J., Neil, Willey, P. C., Sam, Naomi, Fritz, Stanek, B., Supriya, Langan, M., … Ryan. (2020, September 25). First impressions matter: Why great visual design is essential. CXL. https://cxl.com/blog/first-impressions-matter-the-importance-of-great-visual-design/.