This project is based off the movie Selma by Ava DuVernay. The idea was to create a matchbook that could fit into the setting of the movie.
When it comes to mine, I first researched the time period and what matchbooks looked like then. Since this movie took place in the 1960s I thought that it shouldn’t have been perfectly white, so I made it off-white. Many of the matchbooks of the time consisted of 3 colors: blue, red, and black. I also researched what type of logos and fonts were used by the SCLC. I incorporated each piece in the final design. I also made the white of the matchbook off-white because I felt it would fit well with the historical context of the matchbook. The bible quote inside is also a nod towards MLK’s role as a pastor, and the importance of religion to the Black community.
