After the burst of the internet in the 2000’s, Yahoo and Google began to navigate the digital world. The role of users online began to face a major shift due to improved browsers and search engines. Therefore, the mid 2000’s experienced a new era of technological interaction between the digital marketplace and users. 

Website Design:

Between 2004-2006, website design drastically improved after the Web 2.0. The key difference between Web 1.0 and Web 2.0 is that the Web 2.0 websites allowed users to create, share, communicate, and collaborate with others without having any background experience in website design (Kelly, n.d.). 

Web 1.0 vs. Web 2.0

According to HubSpot, the Web 2.0 refers to websites that are easy to use, focus on user-generated content, emphasize SEO.  There were great adjustments to how websites looked, making them less flashy and more aesthetically appealing. This included improvement of color, links, images, and icons (Kelly, n.d.). 

Social Media: 

As mentioned in my prior post, LinkedIn, Myspace and Facebook were launched in the early 2000’s. Platforms such as Youtube, Twitter, Tumblr, and Instagram were launched in the mid 2000’s and were in their early staged of development and popularity, eventually becoming major platforms for advertising in the current era we live in. 

YouTube:

Today, YouTube is one of the world’s most popular online video website. There are around 42 billion hours of video posted each month. This platform was created in 2004 and launched in 2005 to the public. The first video to ever be posted on YouTube was the founder holding his camera at the Zoo, which can be found here.

YouTube, 2005

The year 2006 marks a significant event that introduced traditional media to the digital world. This is because YouTube had signed a deal with NBC to promote its TV lineup. This deal marked the first, of many, partnerships to promote content in future (Dickey, 2013). 

 NBC Network on YouTube, 2006

In 2006, Google saw huge potential in Youtube and acquired the platform for 1.6 billion dollars. In 2007, YouTube began a partner program to allow creators to get paid for their viral videos. This includes the most famous one “Charlie bit my finger!” The family who posted that video made over $100,000 (Dickey, 2013). 

Charlie Bit My Finger, Viral Video 

Between from 2009-2012, YouTube launched video streaming services, live-streams, renting movies, and live election coverage. It is very important to note that in 2008, In 2008, an average adult watched 99 minutes of online video per week whereas today and average adult watched 82 minutes of digital video per day. The use of videos for brands are vital in order to bring them to life for users (Dickey, 2013). 

Email Marketing:

Various tactics were incorporated in email marketing between 2008-2011, still used today. 

Newsletters

Special Promotions

Event Announcements

References: 

Dickey, M. (2013, February). The 22 key turning points in the history of youtube. Retrieved  from https://www.businessinsider.com/key-turning-points-history-of-youtube-2013-2

Edwards, J. (2013, May). These screengrabs SHOW David KARP did not invent The ‘tumblelog’ that gave birth to tumblr. Retrieved from https://www.businessinsider.com/the-history-of-tumblr-2013-5

Forbin, V. (2017, February). The evolution of digital marketing Part 2: Interaction in the new Millennium 2000 – 2010. Retrieved from https://www.forbin.com/blog/post/the-evolution-of-digital-marketing-part-2-interaction-in-the-new-millennium-2000-2010 

Kelly, M. (n.d.). A look back at 20+ years of website design. Retrieved from https://blog.hubspot.com/marketing/look-back-20-years-website-design