Where do you go for actionable social media marketing statistics?
I’m glad for the insights provided by some truly fantastic tools that help me make sense of my social media behaviors. What percentage of my following have increased this month? Which posts appear to be the most popular? When do you think it’s best to post?
There are tools available to assist you in finding the answers. In this post, I’ve compiled a list of some of my favorites. Feel free to experiment with them and see what you can learn!
What are social media analytics, and how do you use them?
Before we get into some of the best social media analytics solutions on the market, I’d want to briefly discuss how we define social media analytics.
We define social media analytics at Buffer as the collection of data from social media platforms to educate and steer our marketing approach. You may monitor your performance against your social media goals by paying close attention to social media analytics.
Social media analytics software is typically used in conjunction with social media management software. The latter allows you to plan and schedule your social media material, whereas the former allows you to track results and inform your approach.
The following are five 5 social media analytics dashboards from various social media platforms.
All of the major social media platforms have built-in analytics and dashboards that provide useful information about your activity on the platform. Here’s how you get the data and numbers that social media platforms provide.
1. Facebook Insights
Facebook Insights, which is available to all Page admins, offers you the complete statistics behind your posts, fans, and reach. You may also create a list of Pages to Watch from the Insights tab, which provides data on the performance of other Facebook pages.
How to get there: In the menu bar across the top of your Facebook Page, click the Insights tab.
Quick tip: You can check the entire numbers for each one post in your Page’s timeline by clicking on the people reached number at the bottom of the post.
2. Instagram Insights
Instagram Insights — Instagram’s native in-app statistics — will be available to you if you have an Instagram Business Profile. It has a lot of information about your profile, posts, stories, and adverts. It also contains extensive information about your followers, such as the hours and days when they are most active.
How to get access: If you have a personal Instagram account, you must convert it to a business account. In the mobile app, go to your profile page, hit the menu symbol in the upper-right corner, and select Insights.
Quick tip: You can find information about the typical times when your followers are online in the Audience area. This might help you figure out when the optimal time is to publish on Instagram.
3. Twitter Analytics
Twitter will offer you with a 28-day review of your profile’s performance in terms of profile visits, follower growth, tweet impressions, and mentions. It also provides statistics on interaction, like as retweets, mentions, favorites, and clicks, as well as an analysis of the impressions your tweets are receiving. You can export all of the information and create some really cool reports on your own.
How to get there: Go to analytics.twitter.com after logging into your Twitter account.
Quick tip: Clicking on the bar chart symbol of any of your tweets will reveal a detailed analysis of the tweet’s engagement, including URL clicks, username clicks, image clicks, and expanded data.
4. LinkedIn Analytics
You may track engagement with your updates and see other metrics about your followers and visitors for a Page that belongs to your company or group. You get access to Talent Brand analytics if you’ve upgraded your Page with LinkedIn Career Pages.
How to get there: Sign in to your LinkedIn Page admin center, then click the Analytics tab in the menu and choose Updates, Followers, or Visitors from the dropdown.
Quick tip: A blue line represents desktop views and an orange line represents mobile views in the Visitor stats area of your Company Page. To see the combined data, toggle the Aggregate mobile and desktop stats option at the top right.
5. YouTube Analytics
YouTube Analytics is a comprehensive method for measuring the success of your videos and channels on YouTube. It tracks a variety of parameters, such as estimated traffic sources, watch time, views, profits, ad performance, audience retention, and subscriptions.
How to Get In: Go to youtube.com/analytics after logging in.
A helpful hint: You’ll be transported to the detailed channel analytics page by clicking SEE MORE underneath the main dashboard. Click More > Playback location to check where your video is being seen – on your YouTube channel page, the ordinary YouTube URL (watch page), or embedded in another website or app.
All this being mentioned, take some time and subscribe to my YouTube channel
Citations
YouTube. (n.d.). Accounts.google.com. https://studio.youtube.com/channel/UCCYo9gUxAOcdpXfQqvmz4wg/analytics/tab-overview/period-default
Friends of The Infinite Singers. (n.d.). Www.facebook.com. Retrieved February 16, 2022, from https://www.facebook.com/groups/friendsoftheinfinitesingers/insights/?section=growth
Log into Facebook. (n.d.). Facebook. Retrieved February 16, 2022, from https://business.facebook.com/latest/insights/overview?asset_id=100339072549786&nav_ref=ig_web_return_path_button
https://twitter.com/login. (n.d.). Twitter. Retrieved February 16, 2022, from https://analytics.twitter.com/user/EmmanuelEpau/home
Redirect Notice. (2022). Google.com. https://www.google.com/url?sa=i&url=https%3A%2F%2Fnetbasequid.com%2Fblog%2Fwhat-is-social-media-analytics-why-is-it-important%2F&psig=AOvVaw0FZWZtT_ZyPJHcxmB6_eYR&ust=1645076412326000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCJjcyq_Bg_YCFQAAAAAdAAAAABAD
HOW TO MAKE THE MOST OF SOCIAL MEDIA IN YOUR WORKPLACE AND CAREER | Emmy Epau. (n.d.). Sites.stedwards.edu. Retrieved February 16, 2022, from https://sites.stedwards.edu/eepau/2022/02/08/how-to-make-the-most-of-social-media-in-your-workplace-and-career/
