I wanted to create a cognitive map that represented the thought process of someone wanting to figure out which type of physical activity would be best for them. I wanted to create cohesion throughout the chart and I began to develop a visual theme of 1980s aerobic fitness videos. I drew out my icons on paper, scanned them in and vectored them, simplifying their forms.

I had the most difficulty with deciding how to layout the contents of the decision-making (the “flow” of the flow chart). I ended up separating the decisions by category and going through a hierarchy of choice (asking myself, which factors would someone think of first in regards to the subject, and what would lead to these choices?). I think the map turned into more of a map for people to use rather than a representation of an individual’s thought process. If I were to make more edits, I would make the factors and decision-making more complex (present more layers of choices) and personalized to my specific point of view.