Kenya Hara in “what is design?” proposed the question, what exactly is design. In the 21st century people have fallen victim to the wide progressive spread of technology. Technology has changed the structure of the world, leaving victims with only the aesthetic values that have accumulated in the world. According to Hara, design is not self expression but instead it is derived from society. The whole purpose of design is rooted in the process of discovering a problem shared by many people and trying to solve the problem. Most people understand the solution and the process to reach the solution begins by seeing the problem from the designers perspective. Design is infatuation and intriguing to most due to the process it involves and the creative inspiration needed in order to produce. Integration of design in common day propaganda and advertising as affected product consumption and economic competition. Having style has become common place in advertising and sales, whatever is the most appealing and effective is what buyers will consume. Along with being a recreational activity, design is architecturally important, economically significant, and always evolving and changing to adapt.
