The internet has evolved since its existence over twenty years ago. However, the basic requirement of ensuring your web pages have unique page titles which reflect your content as well as keyword headings to better highlight the content of individual pages and tags have remained the same. The core ideas of SEO are ensuring pages have the correct tags for targeting keywords, not just natural content placement in search results, but also for PPC (Pay Per Click), SEM (Search Engine Marketing), call to action (CTA), backlinks, and conversion rates are essential indicators of success.  

There is a number of tools to help businesses generate traffic with keywords and target internet traffic from key areas. Here are three tools that will help you complete the task:  

1.) Ubersuggest 

Takes current keywords you are ranking number one for and Ubersuggest will provide other keywords in short or longtail phrases to help you rank. Ubersuggest will provide suggests on how to incorporate the long-tail phrases onto your content.  

2.) Search Console 

Use the Search Console to A/B test your title tags. From Search Console look at the keywords on your pages that are ranking and make sure you add these to your title tags. Also, make sure your title tags are actionable verbs. Look for catching titles to use on your headlines.  

3.) Ahrefs 

Ahrefs allows you to determine who is linking to your top three competitors and not you. Use this tool to approach other sites who are linking building to your competitors.  

There are plenty of free tools in the market to help you manage your SEO. At the heart of SEO, your website needs to follow HTML 4 guidelines to better identify the purpose and content of a document. The tools listed can help provide Search Engine Results Pages (SERP) and help rank higher in natural organic traffic.