Who’s On First with Abbott and Costello. (n.d.). Retrieved from https://pixels.com/featured/abbott-and-costello-whos-on-first.html
Major League Baseball will be opening their playoff birth in a few days. However, every new season every team begins with zero losses, and zero wins no matter what happened in the season before. Besides, the tallied games the common thread each team has before it hits the game mounds is practice because there is mastery in training. We’ve been told to practice if our end goal was to hit a home run or win the World Series in the sport of baseball. It is the same in the practice of Search Engine Optimization (SEO).
Who’s on first
Speaking of baseball, have you ever heard of the baseball joke by the comedian actors, Abbott, and Costello, “Who’s on first?” Knowing who’s on first is where you start the practice. You need to know who is first in ranking when in search of keywords associated with your business. Understanding your business is key to determining your web pages theme, keywords, your potential consumers, and your competitors. You begin the first practice to take your business to the number one ranking by knowing your business competitors. Once you’ve determined who is on first, you would use a page analyzer on your competitor’s web page. The page analyzer determines the keywords used in their content and whom they are attracting in traffic and conversion. The application will give the details to the HTML. The HTML is made up of the meta and title, which contain the theme and keywords of the site. The HTML is essential to place your page in a high-ranking position.
Here’s a look at the baseball field with the players in the position.
Who’s On First Baseball Field. (n.d.). Retrieved from http://rabbielizabethbahar.com/whos-on-first/
What’s on second?
Your next practice is to determine what’s on your website. Is the content SEO friendly enough to be viewed as mobile friendly? Your content needs to include video, links, theme, and keyword named files while building your brand. A search engine wants your site to be user-friendly. The way a page download is also a factor in Search Engine Results Page (SERP). Writing original content to incorporate all these factors is what adds value and pushes your site to higher ranking while creating a well sought-after website to share. Even looking for long-tail keywords is becoming the desired practice to incorporate. However, the content will always be king when it comes to ranking in a search engine. Pages must have contained content other than pushing a product or service. The page must offer useful information to the website visitor.
I don’t know who’s on third
We will never be given the algorithm for Google. Spammers make it impossible to run a clean search engine site. We will have to work with the unknowns and use different analytic programs to assist with determining what competing businesses are doing to gain the first position. While ensuring that our end-user is finding the value of your brand by using the keywords to interest and meet their needs with the content of your website. This content should be 1000 to 1200 words of useful original content related to your business. Have a content strategy in place to help with keeping up with the trend changes. One effective strategy is guest blogging. It helps with social shares from your website to creating contact with a broader audience.
Even Late Night host, Jimmy Fellon enjoys the Who’s On First Skit by his re-enactment.
The Tonight Show Starring Jimmy Fallon. Retrieved from http://youtube.com/FallonTonight.
Hit your home run
Stay on the top of the game to hit that home run. Create an SEO calendar not only to be diligent in your analysis but also to engage in with your audience through social media. Just like the game of baseball, you have to know when to play and who is at-bat. Your social monitoring helps you keep tabs on when people are searching for your company or brand name. Develop a relationship with other business players in your market and engage with them to increase your audience and reach. What worked for one month may not work the next. So, Let’s play the game of SEO and determine who’s on First.
Here is the most memorable skit by Abbott and Costello.
Abbott and Costello – Who’s on First? – Naughty Nineties – High Quality. (2011, March 5). Retrieved from https://youtu.be/RatKhtboq2E.
References:
Who’s On First with Abbott and Costello. (n.d.). Retrieved from https://pixels.com/featured/abbott-and-costello-whos-on-first.html
Who’s On First Baseball Field. (n.d.). Retrieved from http://rabbielizabethbahar.com/whos-on-first/
The Tonight Show Starring Jimmy Fallon. Retrieved from http://youtube.com/FallonTonight.
Abbott and Costello – Who’s on First? – Naughty Nineties – High Quality. (2011, March 5). Retrieved from https://youtu.be/RatKhtboq2E.
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