The two styles that were interpreted from style guides that laid out how that particular style is typically applied through clothing, attitude, culture, etc. We were adapting the Preppy style and the Lumberjack style – both very different in background, … Continue reading
Before designing a matchbook inspired by Sofia Copola’s Lost in Translation, I had to first understand how the prop would fit into the Park Hyatt Tokyo Hotel in Japan, where most of the scenes took place. Since this 5-star hotel … Continue reading
For this map, I was able to lay out a clear, fluid sequence of information because these kinds of decision-making questions and answers were relatable and realistic in my own everyday life. In creating the icons, I created whimsical symbols … Continue reading
In analyzing Tony Pierce’s financial data over the course of one year, I wanted to uncover how healthy Pierce’s spending habits were and what he was choosing to invest his hard-earned money in. I found that he practiced a healthy … Continue reading
As a commuter, I have to drive to campus every morning at 9am and usually struggle with finding an open parking spot close to my classroom buildings. In order to tackle this problem as well as help others also find … Continue reading
As I was personally interested in developing more healthy habits, I chose to design three symbols that could be used within a habit tracker app. For my final symbols, I utilized Gestalt’s principles of proximity through my arrangement of floating … Continue reading
Ramen has grown up with me. It has always been a childhood favorite of mine – it was a go-to when I was in need of a quick, simple meal. As I got older, I was in awe when I … Continue reading
I chose to design a mock graduation speech pamphlet using Sheryl Sandberg’s 2016 Commencement Address for University of California, Berkeley. I wanted to contrast a serif typeface with san-serif typefaces, so I typeset the cover page in Mercury Display, the … Continue reading
In extending my display typeface onto poster layouts, I experimented with the characters as if they were also shapes and not just strictly traditional letters. For one of my posters, I solely used the letter K and just used repetitions … Continue reading
Inspired by my monogram, I revisited the concepts and forms I had initially explored onto my display typeface crafted in FontStruct. Lights Out is a typeface inspired by the imagery of fragmented glass shards. The jagged edges of the characters … Continue reading