Thanks for visiting my blog, “It’s All in Your Head”, a blog about marketing psychology. Have you ever wondered why you bought that shirt you didn’t need, food you weren’t dying to have or subscription on impulse? This blog explores the fascinating aspects of marketing psychology and human behavior. As different as we all are, we also all have basic, fundamental, psychological functions that make us not so different and marketers have learned how to use that to create influence. Some of the marketing psychology topics this blog will explore are highlighted in a Hubspot article “Marketing Psychology: 10 Revealing Principles of Human Behavior”. We’ll examine psychology principles such as:
- priming
- reciprocity
- social proof
- decoy effect
- scarcity
- anchoring
- The Baader-Meinhof Phenomenon
- verbatim effect
- loss aversion
If you don’t know what these principles of psychology are, not to worry! Each week I’ll take one of these principles and go in-depth explaining what they are, why they’re used in marketing and how marketers use them to get All In Your Head!
Reference:
Mineo, G. (2017, July 28). Marketing Psychology: 10 Revealing Principles of Human Behavior. https://blog.hubspot.com/marketing/psychology-marketers-revealing-principles-human-behavior