How has it been marketing your Etsy Shop on your social media platforms?
To help with gathering ideas for your content, we are going to take a look at some of the best Etsy shops. BussFeed created an article called 28 Beyond Cool Etsy Shops You’ll Probably Wish You’d Known About Sooner (Suazo, 2021). This article is perfect to gain inspiration from the different types of Etsy shop. This is a super relevant read that highlight many cool shops that you will not only want to pull inspiration from but also shop at. One of my favorite shops from the article, is their number “24. handcrafts sustainable wooden toys so truly adorable (and pretty!) you won’t mind leaving them out in the middle of the living room”(Suazo, 2021). You literally can buy anything on Etsy. If you can think of something, there is probably a shop selling that product.
Etsy also puts out articles for their small business owners. The Ultimate Guide to marketing is a great article to learn how to market your small business effectively. “Marketing is a critical component of running a successful small business. Even if you make the most earth-shatteringly brilliant product ever invented, if no one knows about it, no one is going to buy it. Effective marketing solves this problem by raising awareness of your brand and establishing your reputation. This, in turn, helps shoppers discover your items, builds buyer trust and confidence, and leads to sales and opportunities” (Staff, 2020) Having an Etsy shops puts you in a community with many other sellers and connecting with them and their strategies could help you build your brand awareness.
You can join an Etsy team, which is a support system for you. The group will have other sellers and everyone in the team will support you and help with word of mouth.
You can create a blog, like this one. The only difference is that is will be focused on your brand and products.
You need to take advantage of every social media platform that you will reach your target audience in. This also give the ability for customers to interact with your post, get updated on any new products, and the ability to share your post with potential customers.
I tend to find brands and products that I have seen the people I follow preach about. When products seem more relatable to me, I am more open to get interested by them.
References:
Marketing your shop. (n.d.). Retrieved February 15, 2021, from https://help.etsy.com/hc/en-us/articles/360000344068-Marketing-Your-Shop?segment=selling
Staff, E. (2020, January 7). The ultimate guide to marketing. Retrieved February 15, 2021, from https://www.etsy.com/seller-handbook/article/the-ultimate-guide-to-marketing/211784836636
Suazo, Kayla. (2021, February 12). 25 beyond Cool Etsy shops you’ll probably wish you’d known about sooner. Retrieved February 15, 2021, from https://www.buzzfeed.com/kaylasuazo/cool-etsy-shops