Now that you have created your small business on Etsy, you will need to start marketing it.
“According to a study by DEI Worldwide (2008), 70% of customers they surveyed have visited social media platforms to obtain information about products and services. Using the information found on social media platforms, 49% of these consumers made a purchase decision. 60% indicated that they use social media sites to pass along information to friends; and 45% who social media engaged in electronic word-of-mouth (DEI Worldwide, 2008)” (Khan, 2018).
Hootsuite has a great article called How to Use Social Media for Small Business: 11 Simple Tips by Christina Newberry. It advises small business owners with 11 tips on marketing their small business through social media.
- “Start with a plan
- Decide which platforms are right for your brand and products
- Know you audience
- Expand your audience
- Build relationships
- Share compelling visuals whenever you can
- Focus on quality over quantity
- Use the right tools
- Monitor and respond to all relevant social media conversations
- Schedule your content to free up more time for engagement
- Track and refine your performance” (Newberry, 2020)
The goal is to increase traffic to your Etsy shop and increase sales for your business.
Some social media platforms that I see many Etsy shops use to market their shops are Instagram, Pinterest, and now even Tiktok. On Tiktok, many users post reviews on products. Once the video goes viral and the video increases the shops word-of-mouth, more Tiktok users start to buy and review their products as well. Many Etsy shop owners also promote their small business by making videos on how they make their products.
I found this Etsy shop on Instagram called Damlarose_uk, she has a lifestyle shop. I would love to purchase the pearl mirrors for myself! This is such a great find! Her Etsy shop is linked on her Instagram. You can check her out at https://www.instagram.com/Damlarose_uk/
On Tiktok, I found many videos that stood out to me. The first small business owner that I saw get a big following from posting Tiktoks of their shop was Fizzysoaps, she has 479.8k followers on Tiktok. She post videos of how she makes her homemade soaps and her users love it!
https://vm.tiktok.com/ZMedpYYKW/
https://vm.tiktok.com/ZMedp2PF4/
I also found videos on users reviewing and recommending their Etsy purchases. The following video is of a girl talking about her top 10 Etsy finds.
https://vm.tiktok.com/ZMedgwhHj/
References
Khan, G. F. (2018). Creating value with social media analytics managing, aligning, and mining social media text, networks, actions, location, apps, hyperlinks, multimedia, & search engines data. Seattle: CreateSpace.
Newberry, C. (2020, November 03). How to use social media for small business: 11 simple tips. Retrieved February 09, 2021, from https://blog.hootsuite.com/social-media-tips-for-small-business-owners/