Google

Negotiating multiple identities on the social web: Goffman, fragmentation and the multiverse

by corinnew November 16, 2011

(This is a keynote presentation I delivered at this year’s webCom Montréal) Let me start off with a confession: I have multiple personas. No, not multiple personalities! I have multiple personas. And I’m pretty sure you do too! Erwin Goffman, the famous Canadian sociologist once observed that when we interact with others, we enter a stage […]

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French Media create Portrait of Person from Info Gathered from Social Networking Sites

by corinnew January 28, 2009

Just in time for our discussion on personal branding and online privacy issues, I stumbled upon this intriguing story: Earlier this month, a French magazine called Le Tigre, published an intimate portrait of a randomly chosen Internet user laced with private information the reporter garnered from social networking sites around the web. The idea was […]

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Indeed, Google has a long memory

by corinnew September 9, 2008

We ended today’s class on blogging and personal brand management discussing the idea that Google has a really good memory. When I came back to my office and opened my RSS reader, I thought what better example to illustrate this point than the United Airlines Bankruptcy story. Granted, this story doesn’t pertain to a personal […]

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Lively: Google’s answer to Second Life

by corinnew July 10, 2008

Yesterday Google officially launched Lively – a Google version of Second Life. I just checked it out. Had to switch to a PC to do it though since Lively currently only supports Windows XP or Vista.The avatars remind me a bit of a mixture of Bratz dolls and Pet Shop animals… Anyways, here’s the office […]

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Avoiding the Google Netherworld

by corinnew February 12, 2008

The fact that Google has an excellent memory and that it rarely forgets big bloopers or faux pas, shouldn’t come as a surprise to anyone in this class. After all, we’ve already examined plenty of examples of “Google Wrath”: Vincent Ferrari and his attempt at canceling his AOL account, Jeff Jarvis and his DellHell blog […]

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Google’s inner workings explained

by corinnew November 20, 2007

Since search engine rankings are equivalent to influence in this Web 2.0 world, it seems like a good idea to take a closer look at the inner workings of the mother of all search engines – Google. More than half of all online searches are currently run by Google! This page does a great job […]

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