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Negotiating multiple identities on the social web: Goffman, fragmentation and the multiverse

by corinnew November 16, 2011

(This is a keynote presentation I delivered at this year’s webCom Montréal) Let me start off with a confession: I have multiple personas. No, not multiple personalities! I have multiple personas. And I’m pretty sure you do too! Erwin Goffman, the famous Canadian sociologist once observed that when we interact with others, we enter a stage […]

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Who controls your online identity? Study suggests it may not be you.

by corinnew February 17, 2009

Here’s a summary of a study I discussed in my Interpersonal Communication class last week. The study examined the question of whether or not our Facebook friends influence the way other people perceive us online. The findings indicate that on social networking sites, our friends may indeed participate in the construction of our online identities. […]

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Facebook’s new terms of service angers users

by corinnew February 17, 2009

I seem to be blogging about Terms of Service changes lately (see LMT post below). This time it’s Facebook that’s drawing criticism for changing its TOS. Check out this post from the Consumerist for the full story (via das Textdepot). Here’s an excerpt from a Facebook reps’ interpretation of the new TOS: That is, if […]

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Facebook to give social ads another try

by corinnew August 21, 2008

There’s an interesting post on Wired’s blog today which looks at some of the new social advertising schemes Facebook plans to roll out in the near future.  I covered Facebook’s previous attempts at social advertising in an earlier post.

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Facebook tries to save face with Beacon apology

by corinnew December 5, 2007

Seems like it finally dawned on Facebook founder, Mark Zuckerberg, that he needed to join the Beacon conversation! He posted an official apology on the Facebook blog today, acknowledging that his company was wrong in the way it handled the Beacon problem. Note that he directly addressed one of the hot-button issues in his post […]

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Facebook Group for PR Job Hunters

by corinnew November 30, 2007

Since some of you will be graduating in two weeks, I thought you might be interested in this Facebook group for PR job hunters. It would be a good place to show off your new social media resume.

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Facebook Beacon & Facebook Social Ads

by corinnew November 27, 2007

When we talked about Facebook Beacon and Facebook Social Ads in class today, we used those two terms interchangeably. They’re not quite the same though. Let me try to explain the difference (as I understand it): Facebook Beacon: – Beacon works by allowing one of Facebook’s partner sites to put a cookie on your browser […]

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Social Advertising on Facebook

by corinnew November 9, 2007

On Tuesday, Facebook unveiled its somewhat controversial plans to launch an advertising system based on social networking (see the press release announcing Facebook Ads, and a CNN story explaining how the system will work). The announcement has let to concerns about privacy issues (see the Techcrunch story). It will be interesting to see how Facebook […]

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A comparison of Wal-Mart’s and Target’s Facebook Campaigns

by corinnew October 26, 2007

Here’s a good comparison of Wal-Mart’s and Target’s Facebook campaigns we talked about earlier in the semester.

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Citizen bloggers shut down in Myanmar

by corinnew September 28, 2007

Here’s a disturbing CNN story on the Burmese military junta silencing citizen bloggers & journalists by cutting of the Internet connections in the country. The fact that they saw it necessary to shut them down shows what a powerful force citizen blogging can be. Some exiled bloggers have vowed to continue reporting on the brutalities […]

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