April 25, 2013 by tsarain · No Comments · Uncategorized
April 8, 2013 by tsarain · No Comments · Uncategorized
March 30, 2013 by tsarain · 13 Comments · Uncategorized
“Reach. For the places your toothbrush hasn’t been to in a long time.”
“Get A Tasty New Look”
Aren’t these images punny?!
Visual puns are puns that involve an image or images in addition to words and language. Many times visual puns are puns through the use of images themselves. Brands, marketers, and advertisers use visual puns to speak to all of society, but especially to specific demographics.
For example, in order to “speak” to the younger generation, advertisements are now becoming more off beat to catch attention and to deliver their brand’s message. McDonald’s in Finland had an advertisement with udders of a cow in a position of a peace sign. This was used to advertise their milkshakes with double the flavor.
While many adults found this advertisement to be “udderly weird” and a bit disturbing, I found it to be funny and creative. I’m sure this advertisement would capture the attention of other young adults and teenagers around my age because it’s odd and quirky. An odd and quirky advertisement like this still works because once the viewer’s attention is captured through the image, then the rest of the advertisement–the message, can be absorbed.
Advertisers also benefit from the use of quirky, weird, and unusual images because these kinds of images help consumers remember their brand. It’s a recognition-memorization strategy trick that works.
Visual Puns are what first got me interested in advertising. Seeing vivid, funky, quirky and funny images caught my attention and made me wonder about the creative minds that were behind it all. That’s when I decided I wanted to be a part of creating advertisements. Right now, my interest is to hopefully climb the ladder in advertising in order to work as a Creative Director (the individual who overlooks the ideas and work of the creative team) for advertisement campaigns.
Like we all know, interests always change. Therefore my dream of becoming a Creative Director is uncertain, but what IS certain are how brands, marketers and advertisers will continue to create odd, whimsical and eye catching advertisements regardless of what different demographics think–because they work.
February 28, 2013 by tsarain · 4 Comments · Uncategorized
Spring break is just around the corner!
As a college student, I can already feel the excitement among the student body at school. Everyone seems to be getting last minute papers, presentations, assignments and interviews done like machines. The idea of finally getting sleep, being able to relax and get some sun is what pulls us through.
While we’re hitting the books for the last few weeks of school, marketers and brands are working hard for spring break too!
Spring break is like a holiday for brands, because its an opportunity for them to reach large masses of college students (consumers :P).
While this is a great opportunity for marketers and brands, there’s still a challenge for each and every one of them: penetrate the clutter of advertising that is spring break.
In the past, advertising for spring break was done the good old fashion way. Brands would set up tables and tents and handout free samples.
In our new world of Web 2.0, social media, smart gadgets and tablets, college students aren’t responsive to traditional advertisements and strategies.
I feel like this is because college students now were born into the developing age of technology and aren’t responsive to how advertising is done on webpages on the internet, mobile devices and even commercials on the radio. College students can recognize traditional advertisement forms and styles and automatically are programmed to ignore it. This happens because they’ve already been exposed to similar advertisements over and over again to where sometimes it’s almost like we don’t notice them anymore!
This is where the present day solution for brands and marketers come in. The “trick” is to connect with college students in nontraditional ways, duh!
Creating advertisement campaigns that are experiential and engaging is the answer.
Instead of having ads that just give information through plain words, images, and free samples, marketers are welcoming spring breakers to engage in their advertising. To have engagement means getting consumers to participate in activities planned by brands and giving them opportunity to give feedback ALL while getting the free samples still! This gives college students the ability to learn more about new products through having interaction and a great experience with a brand. I don’t know about you, but when I’m on vacation whether it be christmas break, summer break, spring break, etc. time seems to go by slower because vacations are a time to chill out and relax. Marketers know this and that’s mainly why they come out to the sand and water to play during spring break. It’s a chill, fun, relaxing time that students tend to be more receptive to advertising.
I found a perfect example reading this headline of an experiential and engaging strategy used for this spring break!
In the wonderful city of Austin, TX is my university (St. Ed’s) and… SXSW!
SXSW is an annual music, film, and interactive conference held every year during spring break. This year, Doritos is literally “setting the stage” with a stage that looks like a giant vending machine where performances and concerts are to be held.
What makes this vending machine stage special, is not only the fact that it looks like a huge snack machine full of Doritos, but apparently attendees can control visuals from the stage, vote for performances, and connect via twitter. Sounds very interactive and engaging to me!
Unfortunately, I won’t be able to witness this huge vending machine stage along with all the SXSW goodness… but I am going back home to The Rio Grande Valley. I’ll be spending a a part of my spring break at South Padre Island for the annual Ultimate Music Experience featuring the best and brightest of electronic music with DJ’s like Calvin Harris, Flux Pavillion, Major Lazer and of course Tiesto.
I’ll be sure to keep my eyes peeled for all the engaging advertisements by brands that will be on South Padre Island–that is, if my skin doesn’t burn and peel first!
February 18, 2013 by tsarain · 2 Comments · Uncategorized
I’ve always loved scavenger hunts. They have the power to make anyone feel like they’re an ambitious adventurer with much to discover.
This past Wednesday, in my Social Media for Public Relations class, we participated in a Twitter scavenger hunt on our campus at St. Edward’s University. This was an exciting energy-charged assignment that was quite enjoyable. As a class, we got into smaller groups of about two or three students and we were instructed to be “journalists” on the social networking site, Twitter.
For the scavenger hunt part, we were given a list of questions regarding our school and how others on campus felt about social media. We recorded the responses we got from students and professors on Twitter with links to photos, hashtags, and twitter handle mentions, using the site the way journalists actively use it today.
This was a great opportunity to learn. While I learned more about my school through the views of students and professors on campus, I also learned more about Twitter just by simply using it.
The scavenger hunt is also being done by other journalism/public relations courses at other schools and universities, so using the hashtag “#JRLWeb” was a great way to get our tweets to actively be a part of the scavenger hunt. This allowed other students from other schools who were also participating in the hunt to view our tweets and interact with us via comments. Interacting with other students was a requirement for this assignment, but doing so helped with building our own networks on Twitter.
After the assignment, I noticed that I gained a couple of followers that I probably wouldn’t have stumbled upon before. Some of these followers are students like myself and they tweet about advertising, journalism, and PR like I do! So of course, I returned the favor and followed them too.
It’s great to be able to stay connected with people that are interested in what I’m interested in, and doing what I do. With our technology today, Twitter is the best way to be informed about interests, individuals you can relate to, and breaking news. If you want to know what’s the scoop, you better tweet to stay in the loop!