We have all been stuck in that rut before. The “why am I losing so many followers” rut. So, what is it that you are doing that your followers don’t like? If it were just a couple of people, it might just be that they aren’t interested in the content of your posts. But, if it is a massive flock of people, then it is most likely something that you could improve on.
The silliest thing that makes people unfollow an account is capitalization. If you tweet only in all caps, we’re through. I’m sorry, but I really just don’t like being yelled at on the daily. I doubt that anything you are tweeting or posting is really worth all those capital letters.
The next thing that I have found that can make you unpopular in the social media world, is what I call the “repost effect.” This is when all you ever do is repost/retweet something for your followers. It’s great to recycle awesome material, but if that’s all your doing, they might as well just go follow those accounts and cut you, the middle man, out of the equation.
The final thing that really can push your followers towards the “unfollow” button is subtweeting. If you aren’t sure what subtweeting is, it’s basically just talking about someone without mentioning that you are talking about them. In reality, they typically always know you are talking about them and your other followers will probably know as well. It’s just petty and later I promise you’ll look back and be deleting it. Moral of the story, if you feel a subtweet coming on, save as a draft and then go back to delete later when you come to your senses.
Of course, there are plenty of more reasons that someone would decide to sever your online relationship via social media. But, these three are probably the most common for myself and those around me that are active on social media sites. Avoid these three easy things and you’ll be a social media star before you know it.