I can tweet professionally?

One of the most exciting things about social media, is that it is now a career for many marketing professionals. 93% of marketers are now using social media as part of a greater marketing strategy. Social media used to just be used for fun, we were able to re-connect with old high school friends, stalk celebrities, and engage in political rants online. These “fun” uses of social media are just as present now as they were in the beginning of social media, but it has become so much more than just that. The social media job titles are endless, and so are the career opportunities.

  • Content Strategist
  • Digital Communications Professional
  • Digital Content Manager
  • Digital Media Manager
  • Digital Media Supervisor
  • Director of Community
  • Director, Communications Planning
  • Director, Online Communications
  • Director, Social Marketing and Brand Communications
  • Director, Social Media Marketing
  • Director of Social Media
  • Director of Social Media Communications
  • Director, Social Media Relations
  • Director of Social Media Strategy
  • Engagement Coordinator
  • Engagement Manager
  • Interactive Media Associate
  • Interactive Media Coordinator
  • Interactive Media Manager
  • Internet Marketing Coordinator
  • Internet Marketing Manager
  • Manager Digital and Social Media
  • Manager, Social Media
  • Multi-Media Communications Specialist
  • Online Content Coordinator
  • Social Media Account Executive
  • Social Media Analyst
  • Social Media Assistant
  • Social Media Associate
  • Social Media Coordinator
  • Social Media Designer
  • Social Media Editor
  • Social Media Marketing Coordinator
  • Social Media Manager
  • Social Media Specialist
  • Social Media Strategist

Sites like Twitter, Facebook, and linkedIn used to be for personal use, and we all used them. To be able to now apply the skills we learned and integrate them into a marketing communications strategy seems like a dream come true. It is no secret how significant social platforms are for all companies. Majority of people are on some kind of social media platform, so no matter who the target audience is, the chances of being able to reach them through the top platforms are extremely high. Employers see this importance, but many are unsure of exactly how to implement the changes to keep up with the times. This is where the social media savvy graduates come in. People who are fresh out of college could not be more ideal for this type of position if they tried. Social media is second nature to us, we were here when it began, we jumped on the band wagon, and now we can’t imagine life with out it. We understand the type of rhetoric required, we are aware of the top demographics present, and we LOVE it.

Marketing strategies are changing, and this is the path they are turning to. Social media is now for fun, and for business. I am very excited to be a part of this movement, because this is just one more way that social media is changing relationships, one site at a time.

Using Twitter Strategically- For Individuals

In today’s world we always hear its not what you know, its who you know. With social media we all have an incredibly powerful tool at our fingertips, it allows networking to be done with ease. Although social media helps people connect, there is still strategy required no just for companies, but also for professional individuals. I am a new Twitter user this year. When deciding who to follow, I considered what I hoped to get back from using Twitter. I wanted to be able to surround myself with professionals pertaining to my major, public relations and advertising, but my list is also very heavily filled with social media experts. Once I created the list I began considering way I could build a following. It was important to me that the individuals I paid close attention to also began to notice me. That is when I came across the “notice me” strategy.

This technique is simple and affective, and is just how it sounds.

Step 1: Create a “Notice Me” list

Create a private list on your twitter with a hand full of individuals you would like to be noticed by, I began with 7. This list should full of experts and CEOs.

Step 2: Interaction

These people may seem intimidating, and you want to smoothly open up opportunities for communication. Begin by reply to their tweets, and re-tweeting post that you think are especially interesting and beneficial to your personal growth. You don’t want these people to ever know they are on your list, they should feel as if they stumbled upon you on their own.

Step 3: Patience

After steps one and two wait and see what happens! You may get follows through this strategy, or maybe just replies, re-tweets, or favorited posts either way this is a powerful way to build a strong, professional network.

I know from personal experience that this works! I gained several followers some from within my “notice me” list and other who saw value in the content I was replying to and re-tweeting. I am planning to follow up with my current “notice me” list, and also expand it. I think this is a great move to make for all individuals using their twitter for networking.

Just one more way social media is changing relationships one site at a time!

This blog was a summary of a blog post written by Alexis Grant.