Many small businesses either fail at using or underutilize a vital tool that, if used correctly, will greatly benefit these companies in the long run…social media. Given the technology landscape in our world today, it seems silly that some businesses opt out of or don’t take the time learn how to maximize their customer relationships through social media. There are many tools out there that can be used for small businesses to connect with their customers: email marketing, inbound marketing, and
Email Marketing Services
With the same concept as direct mail, email marketing is the direct mail’s brand new face lift procedure. The same benefits of direct mail exist, but along easier lines. Sending personalized emails, but to a wide range of people exists as a possibility. Without the need to print so many pieces of mail, the electronic aspect allows it to be a low-cost, but high-potential communication tool. This is a great option because many people do not not have emails, and, as is so common of many today due to the endless abilities of our mobile devices, check their emails from bed. A small business that keeps customers engaged through coupon offers, newsletters, personalized offers, etc. has a greater chance of keeping a happy cliental. (3 Small Business Marketing Tools Connect You with Better Customers).
Inbound Marketing
This form of marketing is a new concept that attracts a customer base through the production of online content. The cost is low, entry is easy, and it quickly gains the attention of people on the web. This form of marketing is new and uses content such as blog posts, social network updates, ebooks, etc. SmartInsights.com defines inbound marketing as “any tactic that relies on earning people’s interest rather than buying it.”
Mobile Apps
This one is pretty self-explanatory. There are many services out there that allow for small businesses to create apps that engage their customers with rich features and impacting user experience for relatively low costs. Apps are a great way to reach potential customers because a majority of people either use smartphones, interactive mp3 players, or have access to computers with the ability to download apps.* Apps offer people a condensed but inclusive overview of what a business is about, what it offers to its customers, the vibe of the company, and so many other characteristics.
With all that is available in today’s technology age, small businesses have more options than ever to reach a customer-base and help their businesses succeed. Many businesses opt out of the social media landscape because they don’t want to take the time to understand it, or they do not have the funds to spend on extras while they are trying to keep a budding business afloat. While cost is a legitimate concern, there are many cheap and free outreach options that businesses can utilize to maximize on people who are out there but may not be aware of the business.
*I am speaking specifically from the viewpoint of someone who lives in America.
Thanks for talking about Email Marketing… With so many people on the Internet today, email or text message is pretty much the only way to reach someone! Since it is so low cost, it gives smaller businesses the opportunity to reach more people and allows them to network even more.
So true! I get the sense that many people are age think even emailing is a bit outdated, but honestly, it’s such a great tool for MASS media. If utilized correctly, small businesses really have the chance to see some growth in their customer base. Thanks for the comment!
Great way to incorporate email in marketing for a business! So many people have their email right on their phone. It makes reaching them easier and hassle-free. Plus, with no cost! Love this idea!