How Social Media Can Change the Business World

I started writing this blog at the beginning of the semester as part of a class assignment and have learned so much through researching and also viewing other professional blogs to search for new tools and ideas that could continue my learning. In today’s society social media is now a must-have if a business wants to make money and reach new customers. Virtually everyone is online in some way and people rely on the Internet more then ever to go about their daily lives. Keeping up with new social media websites and platforms are important if businesses want to stay ahead of their competition and keep the customers they currently do have.

The way we are using social media now has definitely been effective in promoting and marketing business’s goals and ideas. If we continue on the path we are on now, I think we could come up with even more creative and fun ideas to reach customers through sites such as Instagram, Pinterest, Facebook, and any other platforms I have mentioned on my blog over the semester.

The great thing about social media is that is doesn’t just have to be used for business. I know through out my blog I have focused on how it could help Wardrobe Interventions, but it is a great tool that people use to connect to each other with. People have found long lost relatives and friends through social media sites which would have never happened just a couple of years ago. Social media is continuously evolving and the fun part is that we can have a huge influence on how it grows.

Once companies realized how effective social media was, they really started to get involved and take charge in how they wanted to brand their image. Even though it is important to be creative and fun when posting things on social media, it is also important to be aware of what you are posting and the lasting effects it could have. The one downside to the Internet is that whatever ends up there, stays there. Even if a business or company tweets or posts a photo for just a couple of seconds and then takes it down, more than likely someone saw it and has already spread it across the Internet. Social media can either make or break a company and I think businesses have started to realize how crucial it is to stay on stop of all of their social media sites and make good decision on what they post and even when they post something.

Thanks for sticking with me this semester and I hope you all enjoyed reading my blog posts about incorporating social media into business!

How to Incorporate Instagram Into Your Business

A couple weeks ago in an earlier blog post I talked about Instagram and how important it can be for Wardrobe Interventions but today I am going to look at how Instagram can be beneficial for all types of businesses. Instagram is a relatively new form of social media and has really taken off in the past couple of years. I really feel like it has the potential to expand businesses and really allow consumers to connect and understand the company they are buying their products from.

Instagram provides users a fun and fast way to share images with friends, families, or even complete strangers. In order to really connect to their consumers, it is important for companies to post both business and fun pictures. People get bored when their newsfeed is constant branding or products so in order to really captivate the reader’s attention, businesses should focus on sharing images that are cute, funny, and interesting.


Another way businesses can use Instagram is to post videos on their accounts. Almost a year ago Instagram started to allow users to upload 3-15 second videos and I feel like it is a great way to really take this photo sharing app to the next level. For her fashion business, I feel like Andrea Whaley could use Instagram video to post fashion advice, helpful hints, and maybe even do a complete make-over on someone. People do not always check blogs on a regular basis but if she starts posting Instagram videos or pictures, it gives her another way to connect to potential customers. Even though a 15 second video might not be that long, Andrea Whaley could use that to her advantage and show how dramatic and quick one of her transformations could be on someone.

Engaging on Instagram is a great way to network and use your account to your greatest advantage. If someone new follows you or likes/comments on a picture you posted, follow them back or respond! When people feel they are actually being acknowledged they are more willing to try your brand or product and even recommend it to other people. Hashtags are also a great way to connect your Twitter, Facebook and Instagram account. If you can get a hashtag trending people can click on it and link it back to your page.



These are just a few suggestions on how Instagram can be beneficial to your business. With so many products and brands on the market today, it is important to sell to your customers on why your company is the best. Using Instagram allows you to personally share photos and videos while at the same time really connecting you to your customers.