Through out this semester the personal learning network I put together for Andrea Whaley of Wardrobe Interventions really helped me learn more about the business and marketing world. The professionals I follow on Twitter, Diigo, and bloglines really provided me with great social media knowledge and information that our group was able to pass down to Wardrobe Interventions during our training session. During our training session we used several examples from Rachel Zoe’s Twitter and Facebook account because she is in the same business of Andrea Whaley and does a great job of promoting her brand all across the Internet.
Rachel Zoe’s Twitter homepage has a great cover background, profile picture, and biography. She does a great job on consistently posting relevant content and interacting with her audience. By studying her Twitter and Facebook page over the course of the semester our workshop group was able to provide Wardrobe Interventions with helpful hints and suggestions that could boost her social media presence and could help build up her followers on Twitter and “likes” on Facebook.
If I was given the opportunity to start the social media for a new business I would definitely create a personal learning network for myself to follow. Making “lists” on Twitter and tweeting at different professional relevant to your business is a great way to attract new followers and hopefully get you noticed by other businesses and marketers. I would work on posting up-to-date information and content on my social media platforms in order to keep my audience involved and interested. I would also consider starting a blog relevant to my business and work on building up a following on that platform in order to reach potential new customers and clients.
Overall, I had a great time working with our client Andrea Whaley of Wardrobe Interventions. Even though I learn a lot doing regular school projects I feel like actually putting together a training session someone will actually use made me think more critically about the subject. I definitely used this opportunity to work with a “real-world” client in order to grow and learn more as a student. Since Andrea runs her own business I think we provided great tips to help her engage, brand, and manage all of her social media accounts and even some potential new ones. By putting together this training workshop I learned a lot about the positive and even negative effects social media can have on a small business or even a huge international corporation.