Tag Archives: branding

Social Media Fails: How To Take Your Online Crisis from the Frying Pan to the Fire

Responding to crises is never easy, whether you’re a person who screwed up or a brand caught up in a scandal. When a crisis spills over onto social media, you can use it to your advantage or inadvertently fuel the … Continue reading

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Online Storytelling: Creative, Nontraditional Approaches to Digital Literature

Anyone who has been to my house can attest to the fact that it looks like an overflowing library. Books and literary magazines overflow from all of my shelves, and are stacked atop virtually every piece of furniture. And while … Continue reading

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