The Social Media Mermaid

image from x When Pinterest came along, I remembered that I wasn’t sure if I had room for another platform in my life. A silly thought, but I guess it’s true. We only really use a social media network when we “get something” from it. So what does Pinterest have over Tumblr or vice versa? […]

How do you characterize social media platforms? Mostly by their main use, I would say. Most of the people would describe Facebook as a platform to stay in touch with their friends, Twitter for current updates about anything that fits into 140 characters and Instagram is just pictures. Not a lot would describe Twitter as […]

Now there is a lot of advice out there on how to master Pinterest, how to use it efficiently for your business and so on. A lot of it is common sense, some of it is related to marketing strategies. I think there is something important to add to this, something that I don’t see […]

Today I will examine a non profit organization that is actively using Pinterest to get their message across. While there are quite a lot of non profits to chose from, I chose ‘Make-A-Wish America‘ for today’s case study. I know about this organization mostly through the book The Fault in Our Stars by John Green. The book tells the […]

Pinterest can be a great tool for businesses. It is basically online scrapbooking, but not limited to that. It has over 70 million users and if used right, can become a great tool to build a community and connect with your consumers/customers/followers. A lot of people use Pinterest for recipes, workout tips, fashion or travel […]