Advice from a Pinterest user herself.
Now there is a lot of advice out there on how to master Pinterest, how to use it efficiently for your business and so on. A lot of it is common sense, some of it is related to marketing strategies. I think there is something important to add to this, something that I don’t see a lot of times: Advice from an actual Pinterest user.
I will take myself as an example here.My Pinterest account is only for private use, I use it to pin hairstyles, fashion pictures, travel inspiration and food stuff. I am an easy target for businesses that fall in to this category: If I see a beautiful necklace I will buy it, if I see a recommended restaurant pinned, I will go there. It’s really that simple for me. I am open to suggestions and act based on these visuals.
It’s obviously harder for non-profits to achieve that sort of outcome. What they want is different: They try to get followers that support their mission, are loyal and will hopefully act on their desire to help.
So here are a couple of tips from myself: A Twenty something that is open for suggestions and willing to make changes to her life.
1. Have really good pictures.
There is almost no other way of actually standing out on Pinterest. Kick their butts with your amazing pictures! This doesn’t really take that much, most of the smartphones take really good pictures and filters make pretty much everything look adorable.
2. Have a good description underneath.
I think a lot of us are very lazy on Pinterest and never really change the blurb underneath when repinning pictures. Sometimes it doesn’t matter, but it does matter if you wanna come up for certain searches! Try to mention your city, important keywords etc.
3. Be persuasive, empathetic and sympathetic.
This is a very general statement, I admit that. However, what I love to see on Pinterest is friendly pins, full of love and inspiration, creative ones and smart ones. Charm them off their socks with your pins and followers will definitely be interested!