The Social Media Mermaid

February 16, 2014

Non profit organizations and social media

Non profit organizations probably have more difficulties being on social media. They are not selling a product, they are trying to get people involved. People are already quite apathetic to many causes, even the very important ones.

Lyndsey Hrabik wrote a very interesting article about the whole issue and argues that non-profit organizations were always thought of as something that have never stood a chance on social media. However, this is not true and she gives great examples of campaigns from non profit organizations such as Water is Life and UNICEF. Those campaigns worked because they were bold, straight to the point and well planned.

To build an online and social media presence for your non profit organization, a website is a no brainer. Facebook is a great place to share this content and keep followers up to date on what you are doing. With its more than one billion users, you get the best chances of exposure. Twitter is becoming more and more important, it has evolved in to a network that can start a revolution like in Egypt and is very fast and “in the moment”. Here you can share updates about an event, share Instagram photos or link to your Facebook page. Pinterest is another great tool, especially in terms of pictures. It is the leader when it comes to website referrals. Websites get a lot of traffic when they are linked to a pin, way more than in a tweet or a Facebook post. Blogging in general is of course very powerful, too. It all depends if the social network fits with the message you want to send. Sometimes it’s better to just focus on one network at a time.

While this applies to most organizations or businesses, there is something that non-profit organizations should be aware of:

Social media should not be all about fundraising. Just like businesses should not come across like they are only after people’s money, non profits should try and get engaged with volunteers, supporters and donors. Foremost it is about building a community that wants to help. Then, social media is great to promote fundraising events and will receive much more support from their followers.


  1. Hi Joyce,

    I appreciate you referencing my article for your post. However, you misunderstood the point I was trying to make.

    In the first lines, I do state that NPOs never stood a chance on social media. But if you actually read on, you’ll see I was merely making a point that it’s easy for us to let those thoughts take over, even though they AREN’T true. I argue that these top social media campaigns can help dismiss those thoughts.

    I agree that social networking is a place that people go to connect with friends, family and people they care about. That being said, nonprofit organizations clearly fall into the category of things that people care about.

      Lyndsey Hrabik — February 20, 2014 @ 3:48 pm   Reply

    • Hi Lyndsey,
      thank you for taking the time to reply to my post!
      I reread my post and you are right, I did not present your article in the right way.
      Let me change that!
      Thank you for pointing that out-

        jdroese — February 20, 2014 @ 7:03 pm   Reply

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