Keyword Advertising. . .
is method that is useful in today’s real-time cyberworld. We are constantly tweeting, hastaging, instagraming, pinning, and so much more that bidding on keywords is a great way to gain money for your business. Staying up-to-date with the latest trends and topics of discussion online will help your business transcend in today’s global, cyber market. Consumers want what is convenient, so you as the business owners and managers have to figure out what it is that they want or what they should want based on their demographics and purchasing habits. Starting to research the lastest trends online is a great way to get started!
. . .Now that you’ve done some research
you can bid on highly relevant keywords. Keyword advertising allows you to make money based on how many hits or searchers that word gets in the cyberworld. So for example, every time someone “googles” the word you bid on and purchased you get money. This is also known as PPC (pay-per-click) advertising. To gather this information, a system is used called Search Engine Results Page (SERP). Now, you do have to spend money on the bidding of the keywords, BUT it is an. . .
. . . INVESTMENT.
Typically and ideally, the money you gain from the hits will make the keyword advertising an investment worth the money spent bidding.
Make it worth your while
One of the best ways to figure out what keywords to use is through the use of keyword analytics. This data analysis will give you a break down of keywords that are relevant, irrelevant, and performable. Word Stream explains the difference between these and provides sample charts for you too see what this is all about. Also, a great overview of the information I have stated thus far can be found here.
To make it simple
This blogger, Travis, gives a straight forward approach to the process of researching keywords. Modifying your keywords will probably be likely when starting out. Here are some tips on finding where to buy keywords: Home Gauge.
As a college student and from the research I have found, the most common place that has come up in my readings of blogs and articles has been Google AdWords. I am partial to Google BUT if you are someone new to keyword advertising and possibly analytics in general, Google is user friendly and has good demos and diagrams to walk you through the start up process.
What is it?
Google Analytics shows you the full spectrum of customers you have and what mediums they are using. With this information, you can serve your customers better and in ways convenient to them. It also provides a credible measurement to gage what advertisements trigger sales.
How is it convenient to you?
Google Analytics has a mobile app that allows you to see what customers are clicking, reading, sharing, watching, and listening to…ALL at the convenience of on the go. This is great since space of time decreases with the release of information in ‘real time.’ With an abundance of information at people’s disposal allows you to keep up. Mobile App Analytics even lets you see when users are using your company’s app while they are using it. As technology constantly changes, it’s an advantage knowing your customer traffic. This way you can stay current with the technology advances and stay relevant to your customers.
If you are new to Google Analytics…
Their YouTube page has helpful videos to get started and understand how to use it to benefit you best. You can see how to measure multi-media channels, link AdWords and Analytics, and use content grouping. There are over 100 videos currently.
Can I use Google Analytics as a blogger?
Yes! Here are some great links:
Click here for Tumblr and here for WordPress.
Practical Ecommerce recently posted 10 key ecommerce metrics and recommends Google Analytics. As mentioned earlier, Google Analytics is the best way to track metrics for your company. This way you can ensure you are producing the sales you want. These 10 metrics will help you start or “clean up” your Google Analytics configurations to better suit your company. Understanding your customer traffic is key. Search Engine Watch explains the different reports you receive from Google Analytics Acquisition Reports.
Google Analytics Premium allows your company members to access the data. In addition, you have Google experts there to guide you through queries and see how to use the “numbers that really matter.”
Learning how to use Google Analytics is a key step for all company members. The help center gives a free means of learning the ‘in and outs’ and Analytics Academy is a free online training service to help your company get started on the right track. Also, be sure to check the latest videos on the YouTube Channel.
Marketing Made Easy
Linking Google Tag Manager and Data-Driven Attribution to Google Analytics allows you to focus on marketing rather than getting caught up with marketing technology. Precise measurements of when and what people are buying will increase the return on your investments.
Good luck! 😉