AH! so many acronyms!
SEO, API, BI, OLAP and the list goes on! There’s at least a 100 digital marketing terms that will, if not already, be consuming your regular communication around the office or with clients. Digital marketing has expanded at a rapid rate. As a college student, I even find it difficult to keep up with all the different terminology floating around conversations in class, work, and my PLN list on Twitter. Following a list of people or companies on Twitter has helped me stay up-to-date on my digital marketing lingo.
However, I didn’t just place those four acronyms at the start of the blog for no reason. I have found in my past month and a half as being a student in my Social Media for PR class that these four pop up in most analytics blogs and articles that I read. . . so I want to break some of them down. Here is a helpful link with more that you may have come across lately.
Search Engine Optimization is a key factor in developing your brand and getting data to analyze and collect for your analytics reports. You want to be able to increase your rank on search engines and you can do this through various ways. Search engines have different formals to order websites. Research. Does updating your site increase you rank? Does keyword advertising have an effect? What types of content is searched (blogs, articles, photos)? And SO MUCH MORE can be applied in a search engine’s formal of processing data users’ searches online.
Application Programming Interface has been something I see more and more associated with the term metadata. Metadata is basically “data about data.” This can be about the structure/design or content of the data. Metadata API is then an organized overview of your analytics. Google Developers does a good job at breaking this down for further clarity.
Business Intelligence is professionals analyzing the data collected. They various methods to transform technological data into useful information. Then, other departments of a company can use it to expand the brand and increase brand image and awareness. Also, BI should definitely be used as a key component to increase you SEO.
Online Analytical Processing allows you to analyze many facets of information at once. This is a sector of BI. For example, you can analyze financial reports, advertising data, budgeting, and sales reports at the same time.
Stay up-to-date with the latest trends in digital marketing. It’s just going to make business more efficient. Data analysis can be a huge assistance, so stay educated on the latest, fastest, and greatest analytics tools and software.
Please leave comments. 🙂