Keyword Advertising. . .
is method that is useful in today’s real-time cyberworld. We are constantly tweeting, hastaging, instagraming, pinning, and so much more that bidding on keywords is a great way to gain money for your business. Staying up-to-date with the latest trends and topics of discussion online will help your business transcend in today’s global, cyber market. Consumers want what is convenient, so you as the business owners and managers have to figure out what it is that they want or what they should want based on their demographics and purchasing habits. Starting to research the lastest trends online is a great way to get started!
. . .Now that you’ve done some research
you can bid on highly relevant keywords. Keyword advertising allows you to make money based on how many hits or searchers that word gets in the cyberworld. So for example, every time someone “googles” the word you bid on and purchased you get money. This is also known as PPC (pay-per-click) advertising. To gather this information, a system is used called Search Engine Results Page (SERP). Now, you do have to spend money on the bidding of the keywords, BUT it is an. . .
. . . INVESTMENT.
Typically and ideally, the money you gain from the hits will make the keyword advertising an investment worth the money spent bidding.
Make it worth your while
One of the best ways to figure out what keywords to use is through the use of keyword analytics. This data analysis will give you a break down of keywords that are relevant, irrelevant, and performable. Word Stream explains the difference between these and provides sample charts for you too see what this is all about. Also, a great overview of the information I have stated thus far can be found here.
To make it simple
This blogger, Travis, gives a straight forward approach to the process of researching keywords. Modifying your keywords will probably be likely when starting out. Here are some tips on finding where to buy keywords: Home Gauge.
As a college student and from the research I have found, the most common place that has come up in my readings of blogs and articles has been Google AdWords. I am partial to Google BUT if you are someone new to keyword advertising and possibly analytics in general, Google is user friendly and has good demos and diagrams to walk you through the start up process.