Let me start by stating that you can’t second guess social media and must adopt a positive attitude towards social media use for your company. Social media is not leaving or decreasing anytime soon. Now more than ever is time for you to increase your social media skills and adopt usage of the sites that will benefit your company the best. I am not saying go and get a social media profile for every single social media site out there. Use your data analytics of the target audience you wish to seek and are currently contacting. Use that information and become more present in the social media community. Corporate Social Responsibility (CSR) increases a company’s reputation in two major ways.
2 ways to increase your company’s reputation:
First, when customers have a positive and regular communication experience with your company through social media, your company is then given more credibility.
Second, the more people you engage with on social media, the more interactivity, and the more word-of-mouth (WOM) communication about your company occurs. When you establish the positive communication in the first essential step, the WOM about your company will increase.
I hope you now have a reinforcement or new glimpse of the importance of CSR and how it can be achieved through social media activity.
Check out this video:
WEBSEO offers an in depth analysis of your website traffic and ranking. This will allow you to efficiently manage your Search Engine Optimization tactics and transcend your company’s presence in cyberspace. I cannot utter the importance of adopting strategic, effective, and up-to-date marketing strategies online. People use their smart phones everyday to search for what they want. That ability is at their convenience. You want to make the search for your company or your product/service is at the top of the search engine results because that will be what is convenient to them. They have the purchasing power, so convenience is acceptable. With the real time updates of software, information, news, and business strategies, an effective SEO strategy and data analysis are essential for your company to succeed.
Social media can boost your business because it is a free way to market your company and gain marketing research about your customers. It also has the potential to go viral, which reinforces the value of WOM as mentioned earlier. Giving increases your reputation, so be sure to engage with your community to gain followers. Lastly, you can get information directly from potential customers.
Here are some other readings I recommend to understand how Social Media and SEO tactics will help your company:
2. Social Media Etiquette