Social Selling, Hashtags, Google Analytics

What is Social Selling?

It is using social media channels to market the potential sale. Your company must use analytical data to create the content that will target the correct audience. Therefore, the marketing and sales departments must plan strategically and communicate the end goals properly. This relationship between the departments will result in a more effective marketing approach, reach the target audience, and have a greatly likelihood of obtaining the sale. I strongly advise you to watch the following video to understand social selling from different perspectives. This should help you start using the data you have and apply it more effectively through social media.

 

Hashtags

Hashtagging has become an extremely vital part of connecting to customers, gaining social media awareness, and creating trends. Creating a hashtag specific to your company will help you build your brand, promote a campaign, or create a trend. Hootsuite has a great post explaining the history and effectiveness of the “hashtag.” As you may already know, hashtagging has gone beyond Twitter. It is now used with Google+, Facebook, Instagram, blogging websites such as WordPress and Tumblr, and on commercials.

Photo Credit: http://blog.hootsuite.com/hashtag-infographic/
Photo Credit: http://blog.hootsuite.com/hashtag-infographic/

 

Combine Social Media to Google Analytics

I highly recommend you link your social media websites to your Google Analytics account. This will allow you to track the effectiveness of your current social media marketing strategies. Without actually asking the purchaser of your product, you will not know for certain that your social media marketing tactics resulted in a sale. What you need to focus on is the amount of reach you have attainted. You want to reach a vast amount of people, yes, but more importantly, you want to reach people that are within your target audience. This is because you have tailored your messages to attract their attention and persuade them into the purchase. In addition, you want your social media marketing to keep attracting them. You want to remind them constantly why they purchased from you in the first place and maintain their loyalty as a customer by remaining a positive brand. This can be done through your marketing, public relations, and advertising teams’ creativity, innovation, or sparking a feeling or idea such as a good time or happiness. The following video will help you set up or update your Google Analytics account to sync with your social media accounts.

https://www.youtube.com/watch?v=2sIBrBga0fw

Happy hashtagging y’all!

 

Please comment with questions or if the post helped you. 🙂

7 thoughts on “Social Selling, Hashtags, Google Analytics”

  1. This was a good post on the different ways to take the business-y side of social media and show a brand how to optimize its chances of being seen or of interacting with its audiences. I especially like the part about hashtagging, considering how relevant it has become in our online use, and in some cases, even the vernacular!

  2. What a great, informative post. I just came across an article after Googling the “most popular hashtags for Public Relations,” and the results gave me the most popular PR hashtags on Twitter, which I found really helpful. So if anyone is ever in doubt of what hashtags to add, just #googleit.

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