Student Career Educator
Many LinkedIn users try to expand their network by sending out connection invites, but too often they’re plagued by the basic, “I’d like to add you to my professional network on LinkedIn” default message. Can you imagine scrolling through your invites, seeing that same message over and over again? It’s boring. It’s not specific. Most importantly, it is likely to get deleted by someone that doesn’t know you on a first-name basis. So, what should you send? What makes up a connection invite that actually gets those connections?
First, understand that a LinkedIn invitation should be 3 things: meaningful, targeted, and professional. When constructing an invitation, be sure to have a clear purpose for your request. Let Steve from your favorite marketing company know that you want to connect with him to collaborate or just have coffee and chat- just don’t leave that purpose unmentioned.
Personalize your message. Let them know how you discovered them, why your messaging, and most importantly, who you are. Here is an example of a polite, personalized, meaningful invite:
I am a junior in college interested in Advertising. For the past few months, I’ve been following your work in the newest Ralph Lauren campaign. I loved the recent spread in Elle magazine. I would love to chat with you further and hear about how you began working in the field and what skills are necessary to become a great advertiser. Thank you for your time!
Do you see how the message was direct, yet detailed? It is hard for anyone to delete a message that includes praise and interest. Although messages should always be professional, it is okay to add in a playful connector. If you’re messaging someone from your hometown or you went to the same school, you can include a line like “Hello fellow Hilltopper!” or end it with “Go Eagles!” People love to feel special and it creates a great common connection between whoever you’re messaging.
You should always browse the person’s profile before sending an invite to see what specifics you can mention in your message. The more personal, the better. Don’t forget to spellcheck, and you’re ready to send the perfect LinkedIn invitation.