Marketing Strategy

Quick Links: Forecast & Market Insights Marketing Strategies

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Forecast & Market Insights

  • Statista Digital Market Outlook – Offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services.
  • CB Insights
    CB Insights is a venture capital and angel investment database that provides daily real-time information about venture capital and angel investor-backed startup companies, venture capital companies, angel investors and transactions in the United States. CB Insights produces data-driven reports and analyses related to venture capital, private equity and angel investment on a regular basis, including an in-depth quarterly venture capital report. First-time users must create an account with their SEU email address to use CB Insights.
  • Pitchbook
    Search thousands of private equity and venture capital deals by hundreds of criteria. Use PitchBook to establish benchmarks, find real time data on deals, identify and analyze comparables, and search investor details.
    Users must create an account with their SEU email address to use the Pitchbook platform.

Marketing Strategies

  • Pitchbook
    Search thousands of private equity and venture capital deals by hundreds of criteria. Use PitchBook to establish benchmarks, find real time data on deals, identify and analyze comparables, and search investor details.
  • CB Insights
    CB Insights is a venture capital and angel investment database that provides daily real-time information about venture capital and angel investor-backed startup companies, venture capital companies, angel investors and transactions in the United States. CB Insights produces data-driven reports and analyses related to venture capital, private equity and angel investment on a regular basis, including an in-depth quarterly venture capital report. First-time users must create an account with their SEU email address to use CB Insights.
  • Online Marketing Strategies (video)- This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts-such as search engine optimization, pay-per-click, viral and email marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe.
    Users must create an account with their SEU email address to use the Pitchbook platform.
  • Social Media for Business Marketing  (video) –  This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.
  • The Four P’s : Marketing Strategies  (video) – Despite the complexity of 21st-century commerce, success in marketing is still founded on four basic concepts: product, price, promotion, and place. This program shows how businesses incorporate the four P’s into effective marketing strategies. By exploring tactics used to sell a wide range of products and services, the film illustrates ways of putting marketing plans into action.
  • MarketingSherpa – a research institute specializing in tracking what works in all aspects of marketing.  Provides articles and videos with marketing tips and advice.
  • Periodic Table of Content Marketing – An ingenious guide to content marketing success, starting with the strategy and ending with double-checking and optimizing your work.
  • Practical Ecommerce– Articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online.

Books & E-books