Demographics & Behavior

Quick Links: Consumer Data – Library eResources Consumer Data – Open Web Resources Consumer Data – United States Government Resources Buying Habits & Patterns

Consumer Data – Library eResources 

Consumer Data –  Open Web Resources

  • Advertising Age
    Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
  • Advertising Age Data Center
  • American Customer Satisfaction Index
    National independent index of customer satisfaction.
  • trendwatching.com
    Consumer trends and insights from around the world.
  • National Retail Federation
    The worlds largest retail trade association providing resources on retail insight, technology, safety standards, and consumer data.
  • How Demographic Trends Will Change the World in 2050
    Interactive maps that show 4 major global trends through 2050: the shifts in working-age populations, the rise of the oldest old, elderly dependency ratios, and youth dependency ratios.
  • Pew Research Global Attitudes Project
    Public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world & important issues of the day. Nearly 400,000 interviews in 63 countries have been conducted as part of the project’s work.
  • State of Working America
    A wide variety of data on family incomes, wages, jobs, unemployment, wealth, and poverty that allow for a clear, unbiased understanding of the economy’s effect on the living standards of working Americans.
  • ZipSkinny
    Zip Code Finder
  • Finding Statistics by Zip Code
    Search by address, city, or business name to find zip codes. If found, the appropriate ZIP+4 Code will be returned. Can also find city name by zip code. Includes a link to the Postal Service’s Zip Code FAQs.
  • Statistic Brain
    Find the latest statistics in business, politics, entertainment, technology, and sports.

Consumer Data – United States Government Resources

  • ProQuest Statistical Abstract of the U.S. – Income, Expenditures, Poverty, and Wealth
    Information on: Gross Domestic Product (GDP), relation of GDP to other incomes, saving and investments, personal consumption, personal income, household income, average annual expenditures, people below poverty level, top wealth holders, non-financial assets.
  • County Business Patterns (CBP)
    An annual series that provides subnational economic data by industry.  This series includes the number of establishments and employment data.
  • American Time Use Survey 
    From the Bureau of Labor Statistics.  Measures the amount of time people spend doing various activities, such as work, childcare and leisure activities.
  • U.S. Census: American FactFinder
    Includes the 1990 & 2000 Census of Population & Housing, the Economic Census, & the American Community Survey. Features statistics about population, housing, industry & business.
  • U.S. Census: State and County QuickFacts
    QuickFacts provides easy access to facts about the people, business, and geography of the United States.
  • U.S. Census Bureau: International Programs
    Find demographic indicators, population pyramids, and source information for countries and areas of the world with a population of 5,000 or more.
  • U.S. Census Bureau: Statistics of U.S. Business
    Annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry. SUSB covers most of the country’s economic activity. The series excludes data on non-employer businesses, private households, railroads, agricultural production, and most government entities.
  • U.S. Department of Labor: Consumer Expenditure Survey
    Information on the buying habits of American consumers provided by the Bureau of Labor Statistics.

Buying Habits & Patterns

  • Who’s Buying Series
    This series provides an overview of insights into consumer spending patterns. Specific volumes include:groceries, transportation, entertainment, apparel, health care, pets, electronics, furnishings, restaurants, beverages, by age and by race. To locate books in this series, type “Who’s Buying” into the library search bar and select the Books option as shown below.
    An example of how to find the "Who's Buying" books on our website