Demographics & Behavior

Quick Links: Consumer Data – Library Databases Consumer Data – Open Web Resources Consumer Data – United States Government Resources Buying Habits & Patterns

Consumer Data – Library Databases 

Consumer Data –  Open Web Resources

  • Advertising Age
    Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
  • Advertising Age Data Center
  • American Customer Satisfaction Index
    National independent index of customer satisfaction.
    Consumer trends and insights from around the world.
  • National Retail Federation
    The worlds largest retail trade association providing resources on retail insight, technology, safety standards, and consumer data.
  • How Demographic Trends Will Change the World in 2050
    Interactive maps that show 4 major global trends through 2050: the shifts in working-age populations, the rise of the oldest old, elderly dependency ratios, and youth dependency ratios.
  • Pew Research Global Attitudes Project
    Public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world & important issues of the day. Nearly 400,000 interviews in 63 countries have been conducted as part of the project’s work.
  • State of Working America
    A wide variety of data on family incomes, wages, jobs, unemployment, wealth, and poverty that allow for a clear, unbiased understanding of the economy’s effect on the living standards of working Americans.
  • ZipSkinny
    Zip Code Finder
  • Finding Statistics by Zip Code
    Search by address, city, or business name to find zip codes. If found, the appropriate ZIP+4 Code will be returned. Can also find city name by zip code. Includes a link to the Postal Service’s Zip Code FAQs.
  • Statistic Brain
    Find the latest statistics in business, politics, entertainment, technology, and sports.

Consumer Data – United States Government Resources

Buying Habits & Patterns

  • Who’s Buying Series
    This series provides an overview of insights into consumer spending patterns. Specific volumes include:groceries, transportation, entertainment, apparel, health care, pets, electronics, furnishings, restaurants, beverages, by age and by race. To locate books in this series, type “Who’s Buying” into the library search bar and select the Books filter option.
  • The Cambridge Handbook of Psychology and Economic Behaviour
    A valuable reference resource dedicated to improving our understanding of the economic mind and economic behavior. Employing empirical methods – including laboratory experiments, field experiments, observations, questionnaires and interviews – the Handbook covers aspects of theory and method, financial and consumer behavior, the environment and biological perspectives.
  • American Buyers : Demographics of Shopping.
    Demographics of Shopping presents spending data in a groundbreaking guide to buying patterns…