Demographics & Behavior

Quick Links: Consumer Data – Library Databases Consumer Data – Open Web Resources Consumer Data – United States Government Resources Buying Habits & Patterns


Consumer Data – Library Databases

  • Reference USA  – includes the U.S. Consumers/Lifestyles Database; watch Consumer Lifestyle Module
    A leading provider in business and consumer research, Reference USA helps users create marketing plans, conduct competitive analysis, raise funds, and locate people.
  • Mintel Academic
    Offers yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Market data including size, segmentation and forecasts. Includes daily updates on the hottest issues affecting key consumer markets and the economy.
  • Standard Rate & Data Service
    Provides media rates and data for the advertising industry, listing ad rates, circulation information, geographic media coverage, content type and other information for many forms of media. The content areas included in our subscription: Digital Media, Consumer Magazine Media, Business Publication Media, Local Media, Newspaper Media, Radio Media and TV & Cable Media.
  •  Statista
    Provides access to statistical data on over 60,000 topics from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases. Much of the data is related to marketing, demographic, government and industry information. Data can be downloaded in JPG, PowerPoint and Excel.
  • Data-Planet Statistical Datasets
    See Market Research and Entrepreneurship: Consumer/Market Research
    See Consumption Expenditures by State: About BEA Personal Consumption Expenditures
  • Proquest Statistical Abstract of the United States
    Information on: Civilian employment status by age, sex, marital status, race & ethnicity; labor force participation rates and projections, foreign born & native born employment status, veteran employment status, disabled persons employment status, self-employed workers by industry and occupation, types of work flexibility provided to employees, average number of jobs held, green goods and services, annual hourly wages, employment projections by industry, workplace violence rates, and labor union participation.
  • IBISWorld
    Contains hundreds of industry analysis reports, both current and historical, with economic, demographic, and government information compiled by economists and industry experts and features Industry Research Reports, Industry Risk Rating Reports, Global Industry Research Reports, and Business Environment Reports.

Consumer Data –  Open Web Resources

  • Advertising Age
    Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports.
  • Advertising Age Data Center
  • American Customer Satisfaction Index
    National independent index of customer satisfaction.
    Consumer trends and insights from around the world.
  • National Retail Federation
    The worlds largest retail trade association providing resources on retail insight, technology, safety standards, and consumer data.
  • How Demographic Trends Will Change the World in 2050
    Interactive maps that show 4 major global trends through 2050: the shifts in working-age populations, the rise of the oldest old, elderly dependency ratios, and youth dependency ratios.
  • Pew Research Global Attitudes Project
    Public opinion surveys around the world on a broad array of subjects ranging from people’s assessments of their own lives to their views about the current state of the world & important issues of the day. Nearly 400,000 interviews in 63 countries have been conducted as part of the project’s work.
  • State of Working America
    A wide variety of data on family incomes, wages, jobs, unemployment, wealth, and poverty that allow for a clear, unbiased understanding of the economy’s effect on the living standards of working Americans.
  • ZipSkinny
    Zip Code Finder
  • Finding Statistics by Zip Code
    Search by address, city, or business name to find zip codes. If found, the appropriate ZIP+4 Code will be returned. Can also find city name by zip code. Includes a link to the Postal Service’s Zip Code FAQs.
  • Statistic Brain
    Find the latest statistics in business, politics, entertainment, technology, and sports.

Consumer Data – United States Government Resources

  • ProQuest Statistical Abstract of the U.S. – Income, Expenditures, Poverty, and Wealth
    Information on: Gross Domestic Product (GDP), relation of GDP to other incomes, saving and investments, personal consumption, personal income, household income, average annual expenditures, people below poverty level, top wealth holders, non-financial assets.
  • American Time Use Survey 
    From the Bureau of Labor Statistics.  Measures the amount of time people spend doing various activities, such as work, childcare and leisure activities.
  • U.S. Census: American FactFinder
    Includes the 1990 & 2000 Census of Population & Housing, the Economic Census, & the American Community Survey. Features statistics about population, housing, industry & business.
  • U.S. Census: State and County QuickFacts
    QuickFacts provides easy access to facts about the people, business, and geography of the United States.
  • U.S. Census Bureau: International Programs
    Find demographic indicators, population pyramids, and source information for countries and areas of the world with a population of 5,000 or more.
  • U.S. Census Bureau: Statistics of U.S. Business
    Annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry. SUSB covers most of the country’s economic activity. The series excludes data on non-employer businesses, private households, railroads, agricultural production, and most government entities.
  • U.S. Department of Labor: Consumer Expenditure Survey
    Information on the buying habits of American consumers provided by the Bureau of Labor Statistics.
  • County Business Patterns (CBP)
    An annual series that provides subnational economic data by industry.  This series includes the number of establishments and employment data.

Buying Habits & Patterns

  • Who’s Buying Series
    This series provides an overview of insights into consumer spending patterns. Specific volumes include:groceries, transportation, entertainment, apparel, health care, pets, electronics, furnishings, restaurants, beverages, by age and by race. To locate books in this series, type “Who’s Buying” into the library search bar and select the Books option as shown below.
    An example of how to find the "Who's Buying" books on our website