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Business Research Guide

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Marketing

This section focuses on the Library’s resources and selected resources from the Web that will help you to perform marketing & entrepreneurship research. It includes broader economic-related resources as they relate to consumers and markets, as well as helpful resources and business plans.  Also consult the Company Information, Industry Information, and Global Business sections of this Guide.

Contents

  • Market Research
  • Demographics & Behavior
  • Marketing Strategy/Advertising
  • Business Research Guide
    • Company Information
      • Financial Information
      • Company Overview
      • Company Analysis
    • Industry Information
      • Financial Ratios
      • Industry Surveys and Statistics
      • Labor
      • Industry Classification Codes
    • Accounting & Finance
      • Accounting & Taxes
      • Banking & Financial Reporting
    • Entrepreneurship
      • Entrepreneurship Research
      • Business & Marketing Plans
    • Marketing
      • Market Research
      • Demographics & Behavior
      • Marketing Strategy/Advertising
    • U.S./Global Economy & Business Environment
      • U.S. Economy & Business Environment
      • Global Economy & Business Environment
      • Trends and Forecasting
      • Country Information
      • International Trade
    • Ethics/Social Responsibility, Non-Profit Research, Fundraising
      • Business Ethics
      • Corporate Social Responsibility
      • Non-Profit Business Research
      • Fundraising
    • Find Library Materials, Writing, and Citing Help

For questions about this Guide, contact...

Robert Gibbs Email Me

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