Strategic Planning Tutorial

This tutorial document was prepared to help you research information useful in preparing a strategic business plan.  It will cover specialized business resources from the industry and market perspectives, general business resources, and advanced search techniques.

Resources Covered in Tutorial

IBIS World

S&P’s Net Advantage


Mintel Marketing Reports Database

Business Source Complete

For More Information, Contact the Munday Library 

Munday Library Business Research Guide – Marketing Resources

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