The Medium Is The Massage was written in the 1960’s. This was a time when computers were beginning to populate work environments. People felt threatened by these strange machines. Would they lose their job? What would happen? I remember a timely episode of Mad Men in which poor Michael Ginsberg becomes deranged when SCDP opts for the latest and greatest in technologies: The Computer. This was the one thing on my mind when reading. It’s subtle, but you can tell that they were afraid of these computers back then. Words like “circuit”, “wire”, and so on are repeatedly thrust into some of the paragraphs that it makes you wonder what the deeper meaning of this is. There’s the “out with the old, in with the new” theme, too. The book is populated with these types of quotes. One other thing that struck me was: Children. Children are mentioned quite a lot, as well. Perhaps it is the childlike creativity or naivety that draws the authors to speak about them so much. Nevertheless, Computers were the scare back then, and all I could think of was Mad Men. I really need to re-watch that Television show.