Objectification

 

Advertisements reinforce the negative portrayal of women through dismemberment. “Women’s bodies are often dismembered ad treated as separate parts” (Center for Media Literacy). This further perpetuates the belief that a woman’s body is not connected to her mind and emotions. A woman’s body is often highlighted in order to grab the viewers’ attention, sexualizing their body parts. “Partial and full nudity have become ordinary in magazine photographs, and accordingly, women’s bodies are four times more likely to be exposed in advertisements than men’s bodies” (Millard & Grant). Now, it has become the norm to see women shown in skimpy clothing plastered on billboards and advertisements. Women come to believe they need to be showing more skin or dress more provocatively to get attention from others. It subtly conveys the message that if a woman has great legs, then who cares who she is. Men are taught that a woman’s body is separate from her mind, leading to the objectification of women.images-1images-5

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