OK: Be sure to read the assignment. The story should be no more than 400-600 words. Write tight. It should complement the multimedia and vice versa (not repeat it). Also, you need more sources. You’ve got Anderson and her husband? How about customer or one of the people who create the merchandise she buys. Now one of those trips, going with her, would make a great story. Did you do that?
**I’m getting multimedia footage tomorrow. The owner of the store didn’t want me to get it the day I interviewed her because she didn’t have her hair spiked up**
XXX year ago,
A a child spent her allowance money on fur collars at vintage stores in Austin.
Today, Austin native Elizabeth Anderson makes her allowance with her own attempted recreation of the vintage stores she grew up going to.
“In starting this place I wanted it to look and feel as much like those stores as possible because I feel like a lot of the older aspects of austin we’ve lost over the past decade or so and so I wanted to bring back maybe an endangered part of Austin,” Anderson said.
Anderson began selling vintage clothing on Etsy in 2009, and then opened her brick and mortar vintage clothing store Ermine Vintage on North Loop in 2010.
“Its gotten a lot busier, which is great,” Anderson said, “my rent has gone up which means I’ve had to rustle a little bit more to make ends meet, like . . . online sales . . . is kind of like a second job.” This is correct: Anderson said. “My rent….
Anderson runs the store with her husband Brian Horst. Anderson is particularly grateful that her husband can reach high shelves and packs lunches for the two of them everyday.
“He is wonderful and he is extremely helpful,” Anderson said. “I definitely like the freedom of having another person here because for awhile I didn’t have that and so I was just here all the time by myself.”
Horst said his favorite part of working at the store is meeting people, especially during South by Southwest.
“I just met some people from Australia about 20 minutes ago,” Horst said.
North Loop has multiple vintage and antique stores. While some might think of this as a disadvantage, Horst sees it as an advantage because customers typically go down the strip and shop in multiple stores.
“Th[is] the one business that they actually like to have all together because those people across the street just do like furniture, and then the lady down the street does nicknacks and stuff like that, and then the guy two doors up has really fancy, really super old antique stuff. So its good to have all that together because you can go across the street and go next door,” Horst said.
Anderson’s day at Ermine Vintage begins at 11a.m. and ends a little after 7 p.m. She begins her day by turning on the lights and straightening any items that may have been messed up the day before. She then puts the cash drawer in place, and then irons or steams any new merchandise she may have.
“I try to put out some new stuff everyday, although that varies, sometimes its just one or two things because I wash everything at my house,” Anderson said.
Anderson then tags her new merchandise. When she’s not helping customers, Anderson spends the rest of her day checking her online sales and working on sewing projects.
“I do put a lot of work into my merchandise and making sure its clean and well presented and that particular part is a labor of love for me and I get a lot of feedback on how well organized I am and how clean stuff is,” Anderson said. “I had someone the other day say ‘did people in the past just not wear their clothes because everything looks new because I’ve cleaned everything up and stain treated it and sewn everything up and everything.”
Anderson’s favorite part of the job, however, is not something she does everyday— going directly to peoples’ houses to buy merchandise.
“Sometimes I’ll know somebody who knows somebody who has a relative who passed away or something and then they’ll have a whole estate to get rid of and recently I’ve gotten really lucky with that,” Anderson said. My most recent couple of big buys have been estates, so that’s my favorite way to do it because then I can see the raw stuff in its native habitat that hasn’t been picked through by anybody else.”