This is very nicely done. My overall thought is that the written story repeats the audio. What you want is for the written story and interactive to complement, not repeat, each other. Did you do any interviews with children and families who have benefited from Love Your Melon? We need that focus either as the written story or as the audio. In the audio, we hear you too much. Think about editing your interview into a story, not a q&a.
What simply began as a class project, has now become an organization that has impacted thousands of lives and launched a branch at St. Edward’s University.
Love Your Melon is an apparel brand that is determined to give every child battling cancer in America a hat. The brand also donates 50 percent of the proceeds to fund pediatric cancer research.
It was 2012, Zachary Quinn and Brian Keller, founded Love Your Melon for an entrepreneurship class at the University of St. Thomas, in St. Paul Minnesota. Since then, the organization has grown into some 800 different groups, spreading across college campuses all over the nation.
The name Love Your Melon is referencing to love your head. One common side effect of chemotherapy, is hair loss. That is why the company wishes to give every child battling cancer a hat. The hats are aimed to help keep the kid’s heads warm, and to help the kids feel beautiful.
Collectively since 2012, Love Your Melon has raised over $2.6 million and donated over 51,000 hats to kids with cancer.
It was not until the fall of 2016 when Love Your Melon was brought to St. Edward’s University.
Beatriz La Vitola, and Aida Domingo felt the desire to reach out and make a difference. Both girls come from Latin America, where volunteer work is more of a common activity among young adults.
“In other countries it is more usual to do volunteer work, and we noticed we did not have something like this in Austin, and at St. Edward’s University,” said La Vitola.
The two got a group of four girls together to email and contact Love Your Melon, and shortly after St. Edward’s had their first Love Your Melon campus crew.
“It only took us three days to get to 20 people,” Dominigo said. “It was really fast.”
The group grew so rapidly, they have had to create a waiting list to join the SEU campus crew.
The main focus for the college campus crews is to raise awareness for pediatric cancer and to spread the word of the brand, Love Your Melon. The more people who are aware of the brand, the more purchases can be made, and the more money can be raised for research.
The Love Your Melon crew at St. Edward’s has hosted events and promoted the brand through various functions since September of 2016. However, the most memorable experience La Vitola and Domingo said they had was visiting the Dell Children’s Hospital.
When the crews go visit the children they dress them up as Superheroes, because that is how Love Your Melon views them, says La Vitola and Domingo For a few hours the superheroes are allotted a break from the hospital beds, and are greeted with a lot of love and laughter.
“They are given an escape from their reality,” Domingo said.
So this is where we need to hear from one or two of the children and their parents….When you do a story about an organization like this, it is important to interview the people who are benefiting/using it, not just those who have created it or work there.
“However, it was emotionally draining,” said La Vitola. “You could see how the children were wanting to escape from that reality, as well you saw the family of the child and they were so exhausted but so grateful.”
If you are interested in helping, go to loveyourmelon.com to make a purchase. Upon checkout, select St. Edward’s as the campus crew.