My Bloody Valentine 

This video sucked. The song was poor. It was like a mumble rap but worse. I could not hear a thing she said. She just either mumbled the lyrics, moaned, or just made random sounds. The overexposure is terrible. It’s just white. And in this world today, you need some diversity. If you look at Take on Me by a-ha they use a lot of white but it works. My Bloody Valentine’s video blinds the viewer, as they used a pure white. Similar to a flashlight getting into your eye. Your eye hates the blinding light and shuts closed. That’s how I felt watching this video. While a-ha used a more neutral leaning yellow tone white. Which is just more pleasant to look at for longer periods of time. It’s softer, has more yellow tone, and is less saturated. The lyrics suck it’s like a 13-year-old emo girl was writing bad harry potter fanfiction and got signed a record deal. The lyrics have nothing to do with the music video and they are very bland. And just overall bad, like very immature lyrics. Something I wouldn’t expect from an adult band. The girl doing the weird squat is the worse thing I have ever seen. Like it doesn’t fit the video or song. It’s just there. Which is what this video is. Just there. Why did you show me this

Cocteau Twins 

This video has two million views just from your classes. Probably. Compared to My Bloody Valentine this video is pretty dark. Other than that it’s very similar to the Valentine video actually. I can’t hear a thing she is singing and I can’t tell the location of the music video. It looks like a cornfield, then a desert, then St. Edwards. It’s pretty uninteresting overall. There’s not much to say about it other than they just overused shadows. Oh and the font they used in the beginning sucked.

Lush

This one was actually great, good job Bill. I like the lead singer, Miki’s hair adds a nice contrast to the various visuals in the music video. It very much reminds me of speed racer the movie from 2008 with all the colours, lights, and competing visuals going at each other. I really liked how all the visuals fought each other but also worked together. They balanced each other at one point but then became too overpowering. I did like how they kept Miki as the focus during the whole video. She was always there and kept the viewer balanced. As you could just look at her and not get confused.  This one was good Bill. Congrats

Overall I understand why you made us look at these videos. It’s a great starting point for this project as we are looking using whites and how shadows/lights affect them. All of these videos good or bad have an atmosphere to them that is unique to that song.