This matchbook is one which would find itself at home on the set of the 2004 biopic, Frida. Through extensive research, I was able to dissect the visual language of film and create a part of the universe created by the filmmakers. I was particularly intrigued by the self referential nature of the film, frequently using Frida Kahlo’s own work to tell her story. When designing this matchbook, I chose to incorporate Kahlo’s iconic flowers into the 1930s Mexico style matchbook in order to follow this pattern in the visual language defined by the filmmakers.