When first exploring the .zip file, I was mainly looking through the people and their biographies, and I was having a little trouble connecting them all together (although they seemed like they all were leaders and  important, influential figures and/or advocates, especially related to education). The logos of universities and of the Fulbright Association also pointed towards something to do with education.

The document ED.doc displays the text that connected a lot of the information: it talks about the 39th Annual Fulbright Conference of 2016, which celebrated 70 Years of the Fulbright Foundation. On the fulbright.org website (/2016conference) under speakers many of the people and their bios presented in the Word docs are there. In relation to this conference, I think designing a program and schedule that presents information more clearly and visually than the one on their website would be a great thing for the conference. The one on their website is seems a little cluttered, uses different fonts throughout the chart, and is presented across three pages. The covers on their website for presenting the information for the Conference Program and the Roundtable Sessions seem to be from two different design points of view and working in slightly different systems. Creating a more cohesive presentation of information might be a good solution.

However other parts of the .zip file didn’t seem to fit in exactly with this specific conference. The Lists Excel file contains not only the Conference Committee, but the Film Festival Commitee, Art Exhibition Committee, Social Innovation Committee, and Cohen Lecture Committee. If this information covers the Association as a whole, I would want to create a more continuous, cohesive design system/identity for the Fulbright Association and variations specifically showcasing their many different committees, events, opportunities and programs.

I would apply this system to digital posters/ads/infographics, possibly logos for their social media accounts and layouts for their webpage. Because the Association is focused on international exchange and scholarship, I think a strong, clear, and interesting/bolder web presence would be very important.