I would say I’m critical about myself on not putting enough effort on stuff because of the way I manage my time. I do a lot of stuff last minute because I can never get myself to start work early and work at an even pace throughout an allotted time. I guess I should give myself a set time to work instead of waiting until I absolutely need to.
The direction of the mark that I decided to pursue for the moon towers draws inspiration from the Art Nouveau era during the 1890s-1910s. I wanted my mark to emulate the classic 1800s typographical flourish and slab serif. I created many iterations and decided to go for the one in gold. The design plays on the towers’ tall, narrow structure to underscore its shape and stature. The work mark is flourished with thin lines that reflect the towers’ geometry without being too obstructive and busy.
For this project, I wanted to take things up a notch and feature a 3D rendering of Earth. A lot of what we were doing in class leading up to this project felt too flat. Using what I knew in After Effects and a few tutorials, I rendered the Earth from available satellite images. Since this weather report was supposed to be something from the future, I drew inspiration from films based in the distant future that featured UI they thought would be used in the future. I think the typeface I chose works well because of its geometric shape.
The research aspect of the locations allowed us to take time to become familiar with our place. There was a need to both physically and mentally discover the space for ourselves. Photographing the moon towers was a great way of studying the towers itself, other than researching information online. I think that it really helped me understand the shape and structure which would later influence the reasonings behind my design for the mark.
The portfolio app interface was something I felt that came easy to me. I wanted my interface to be sleek and modern. I presented my work as a feed, which I felt was the simplest and most direct way of showing it. With social media, everyone understands feeds and reads content in that way all the time. With the interface being simple, I focused a little more on the transitions and movement. I wanted the transition to be as smooth as possible and wanted to give a sense of “material” to it as the work screen slides into view. The typeface I chose gives a more technological feel without being distracting.
For the decision map, I decided to create one for one of my favorite book/film series. Since it was based off of the Harry Potter series, there’s already a sense of style and look associated with it. I didn’t want to stray or shake things up from what the movies’ promotional material provided. The red and gold color scheme works well with Harry’s Hogwarts house, Gryffindor. I didn’t want the poster to be flat, so I developed a textured background using the cloud effect in Photoshop. The footsteps is taken from the films where Harry has a map of Hogwarts that shows everyone’s whereabouts and where they’re going. Producing the content was the tough part so that the decisions flow well and make sense. I put an object that is vital to each movie with the logo to create almost an icon for each of the movies.
This project is dedicated to the female pop artists that I listen to. The assignment required us to create a set of rules that would in turn create a unique design. The rule I came up with was to plot the initials of my favorite female pop artists and blend them together. I drew each letter individually using the pen tool and then blended using the blend tool. To plot these designs, I decided to use pink paper and red ink to assert the femininity of pop and these artists. I found that by blending each letter together, it created an interesting 3D-like form that I liked.
For this information map, a lot of data organization was required. Out of Tony Pierce’s bills, I decided to focus on the movie tickets that he purchased throughout the year. I had to figure the standard ticket prices in-theatre vs online and recognize the possibility of him buying food or drinks. Since this map is to be placed in a book, I laid everything out in a manner that would be easily read. I chose to keep the color all black, as I imagined it would simply be a very standard black and white information book. I managed to simplify the movie logos so that it would all be flat and one color, keeping up with a minimal feel to the map.
Further showing my interest in film, I made this map of local Austin theaters that I have been to. I thought it would be good to make a map of them because each theater is so different and provides something unique. The color scheme I chose is very neutral and not too bright and contrasted because I didn’t want to make the map too straining and busy. I wanted it to be clean and easy to understand. The header typeface gives a very humanistic quality to the map that I liked because it is a personal geography map.
For the zine project, I focused on creating a truism about music. It’s something that I’m into and it’s always around. The colors of the design plays on the fact that I mainly listen to pop music. The pink and gold stands and pops out. While the project had us making chromatic type, I didn’t want to make mine seem too much of a standard chromatic wood type because the type style tends to turn into a vintage and almost western feel. The sans-serif font helped prevent that. The backgrounds provide a texture that helps visualize how there are various textures in music.